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Consumer behaviour
31
Konsumentenverhalten
31
Beziehungsmarketing
15
Relationship marketing
15
Customer satisfaction
8
Kundenzufriedenheit
8
Verbraucherverhalten
8
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English
83
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German
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Hoyer, Wayne D.
85
McAlister, Leigh
56
Krafft, Manfred
11
Homburg, Christian
10
Broniarczyk, Susan M.
8
Krohmer, Harley
8
Mcalister, Leigh
8
MacInnis, Deborah J.
6
Koschate-Fischer, Nicole
5
Reinartz, Werner J.
5
Alden, Dana L.
4
George, Edward I.
4
Götz, Oliver
4
Kahn, Barbara E.
4
Mukherjee, Ashesh
4
Nyffenegger, Bettina
4
Sinha, Shameek
4
Winer, Russell S.
4
Chien, Yung-Hsin
3
Duan, Jason A.
3
Ernst, Holger
3
Goodman, Joseph K.
3
Hanssens, Dominique M.
3
Inman, J.Jeffrey
3
Kimbrough, Michael D.
3
Koschate, Nicole
3
Kumar, V.
3
Lehmann, Donald R.
3
Malär, Lucia
3
Reibstein, David J.
3
Rutz, Oliver J.
3
Sonnier, Garrett P.
3
Srinivasan, Shuba
3
Stock, Ruth Maria
3
Stokburger-Sauer, Nicola E.
3
Wieseke, Jan
3
Albrecht, Carmen-Maria
2
Atkinson, Geoff
2
Bharadwaj, Neeraj
2
Bornemann, Torsten
2
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Journal of the Academy of Marketing Science
18
Journal of marketing
15
Journal of marketing research : JMR
11
Journal of retailing
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
MSI reports : working paper series
5
Marketing Science
5
Journal of Consumer Research
4
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Report / Marketing Science Institute
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Report / Marketing Science Institute / Marketing Science Institute
2
Retailing in the 21st century : current and future trends
2
Continuing to broaden the marketing concept : making the world a better place
1
European Journal of Marketing
1
European Journal of Operational Research
1
European journal of marketing
1
Faculty & research / Insead : working paper series
1
Journal of Business Research
1
Journal of Service Management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of marketing research
1
Journal of service management
1
Legends in consumer behavior
1
Marketing : ZFP ; journal of research and management
1
Marketing Letters
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Productivity and efficiency in distribution systems
1
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ECONIS (ZBW)
77
OLC EcoSci
47
RePEc
13
USB Cologne (EcoSocSci)
8
Other ZBW resources
3
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1
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
Saved in:
2
Consumers' perceptions of the assortment offered in a grocery category : the impact of item reduction
Broniarczyk, Susan M.
;
Hoyer, Wayne D.
;
McAlister, Leigh
-
1997
Persistent link: https://www.econbiz.de/10000988107
Saved in:
3
Rigor versus method imperialism
McAlister, Leigh
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 565-567
Persistent link: https://www.econbiz.de/10011552498
Saved in:
4
Choosing the right metrics to maximize profitability and shareholder value
Petersen, J. Andrew
;
McAlister, Leigh
;
Reibstein, David J.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 95-111
Persistent link: https://www.econbiz.de/10003834521
Saved in:
5
Linking marketing actions to value creation and firm value : insights from accounting research ; comment
Kimbrough, Michael D.
;
McAlister, Leigh
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 313-319
Persistent link: https://www.econbiz.de/10003867368
Saved in:
6
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
7
A basket-mix model to identify cherry-picked brands
McAlister, Leigh
;
George, Edward I.
;
Chien, Yung-hsin
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 425-436
Persistent link: https://www.econbiz.de/10003930066
Saved in:
8
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
9
Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
Saved in:
10
The impacts of advertising assets and R&D assets on reducing bankruptcy risk
Jindal, Niket
;
McAlister, Leigh
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 555-572
Persistent link: https://www.econbiz.de/10011313061
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