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Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America

Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172

Persistent link: https://www.econbiz.de/10010391208

Measuring market power in professional baseball, basketball, football, and hockey

Healy, Gerald T., III.; Tan, Jing Ru; Orazem, Peter F. - In: The American economist : journal of the International … 65 (2020) 2, pp. 214-231

Persistent link: https://www.econbiz.de/10012287655

(Sports) economics upside down? - a comment on the Advocate General opinion in European Super League versus UEFA/FIFA

Budzinski, Oliver - 2023

This comment addresses the opinion of the Advocate General (AG) of the European Court of Justice on the pending case European Super League versus UEFA/FIFA. It takes a critical perspective on selected aspects of the opinion’s reasoning from a (sports) economics perspective. Highlighting the...

Persistent link: https://www.econbiz.de/10013539261

Market power and media revenue allocation in professonal sports : the case of formula one

Budzinski, Oliver; Müller-Kock, Anika - 2016

whether the current antitrust allegations against F1 may be valid. We employ concentration measures from empirical economics … starting an in-depth antitrust investigation of Formula One motor racing, which would also represent an opportunity for the …

Persistent link: https://www.econbiz.de/10011492229

Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management

Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152

Persistent link: https://www.econbiz.de/10012523267

Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs

Reghunathan, Aravind; Joseph, Joshy - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 245-264

Persistent link: https://www.econbiz.de/10012697147

The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal

Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46

Persistent link: https://www.econbiz.de/10012523247

Hashtag activism by brand lovers : a netnographic study

Carvalho, Cássia Liandra; Barbosa, Belem - In: International journal of sport management and marketing … 23 (2023) 1/2, pp. 44-61

Persistent link: https://www.econbiz.de/10014310879

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Consuming team sports : individual versus collective flow experiences and well-being

Hallmann, Kirstin; Reuß, Konrad; Sander, Kathrin; … - In: International journal of sport management and marketing … 21 (2021) 5/6, pp. 295-312

Persistent link: https://www.econbiz.de/10012800947

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