Goldsmith, Ronald E.; Flynn, Leisa R.; Clark, Ronald A. - In: Journal of Fashion Marketing and Management: An … 16 (2012) 1, pp. 102-119
consumption influence clothing involvement and brand loyalty. Design/methodology/approach – The authors use data from a survey of …, BESC, and status consumption positively influence clothing involvement and brand loyalty. Research limitations … derived from the literature and provide important insights into the motives for clothing involvement and brand loyalty …