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Brand creation in internationa...
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Business horizons
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Showing
1
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10
of
15,881
Sort
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date (oldest first)
1
Danone Branding Strategy in China
Melewar, T C
;
Badal, E
;
Small, J
-
2005
negating links to the corporate
brand
. …
Persistent link: https://www.econbiz.de/10009465504
Saved in:
2
How they started : global brands : how 21 good ideas became great globalbusinesses
Lester, David
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003966184
Saved in:
3
Global brands in the United States : how consumer ethnicity mediates the global
brand
effect
Dimofte, Claudiu V.
;
Johansson, Johny K.
;
Bagozzi, …
- In:
Journal of international marketing
18
(
2010
)
3
,
pp. 81-106
Persistent link: https://www.econbiz.de/10008658032
Saved in:
4
A short 8-item scale for measuring consumers' local-global identity
Tu, Lingjiang
;
Khare, Adwait
;
Zhang, Yinlong
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 35-42
Persistent link: https://www.econbiz.de/10009552150
Saved in:
5
Why consumers do (not) like global brands : the role of globalization attitude, GCO and global
brand
origin
Riefler, Petra
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 25-34
Persistent link: https://www.econbiz.de/10009552153
Saved in:
6
The young adult cohort in emerging markets : assessing their global cultural identity in a global marketplace
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10009553460
Saved in:
7
How to use a sponsorship plattform to support an
international
master
brand
strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
8
Internationalization of the KARAM Group of companies : experiences, imperatives and challenges
Dewan, Jyoti
;
Singh, A. K.
- In:
South Asian journal of management : SAJM
22
(
2015
)
2
,
pp. 167-190
Persistent link: https://www.econbiz.de/10011483227
Saved in:
9
Liberty in Paris :
international
retailing, 1889–1932
Doherty, Anne
;
Alexander, Nicholas
- In:
Business history
57
(
2015
)
4
,
pp. 485-511
Persistent link: https://www.econbiz.de/10011483404
Saved in:
10
Global
brand
strategy : unlocking
brand
potential across countries, cultures & markets
Van Gelder, Sicco
-
2003
Persistent link: https://www.econbiz.de/10001783652
Saved in:
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