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Asymmetrical effects of past e...
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Consumer behaviour
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Yoo, Boonghee
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Lee, Seung-Hee
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11
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8
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Journal of business research : JBR
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Journal of Open Innovation: Technology, Market, and Complexity
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3
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ECONIS (ZBW)
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Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1515
Persistent link: https://www.econbiz.de/10009620125
Saved in:
2
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
Yoo, Boonghee
;
Lee, Seung-Hee
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1507-1516
Persistent link: https://www.econbiz.de/10010002848
Saved in:
3
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee
- In:
Asia Pacific journal of marketing and logistics
21
(
2009
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10003821137
Saved in:
4
Developing an overall ranking of 79 marketing journals : an introduction of PRINQUAL to marketing
Yoo, Boonghee
- In:
Australasian marketing journal
17
(
2009
)
3
,
pp. 160-174
Persistent link: https://www.econbiz.de/10003886517
Saved in:
5
Interactions between price and price deal
Swani, Kunal
;
Yoo, Boonghee
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 143-152
Persistent link: https://www.econbiz.de/10003993640
Saved in:
6
Measuring Hofstede's five dimensions of cultural values at the individual level : development and validation of CVSCALE
Yoo, Boonghee
;
Donthu, Naveen
;
Lenartowicz, Tomasz
- In:
Journal of international consumer marketing
23
(
2011
)
3/4
,
pp. 193-210
Persistent link: https://www.econbiz.de/10009270629
Saved in:
7
Social religiosity : concept and measurement across divergent cultures
Mathur, Anil
;
Barak, Benny
;
Zhang, Yong
;
Lee, Keun S.
; …
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
Saved in:
8
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
9
An examination of consumer sentiment toward offshored services
Thelen, Shawn T.
;
Yoo, Boonghee
;
Magnini, Vincent P.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
2
,
pp. 270-289
Persistent link: https://www.econbiz.de/10009124108
Saved in:
10
The moderating role of personal cultural values on consumer ethnocentrism in developing countries : the case of Brazil and Russia
Ma, Jieqiong
;
Yang, Jie
;
Yoo, Boonghee
- In:
Journal of business research : JBR
108
(
2020
),
pp. 375-389
Persistent link: https://www.econbiz.de/10012175402
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