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Consumer response to price changes in higher-priced brands

Huang, Ava; Dawes, John; Lockshin, Larry; Greenacre, Luke - In: Journal of retailing and consumer services 39 (2017), pp. 1-10

Persistent link: https://www.econbiz.de/10011747691

Predicting future purchases with the Poisson log-normal model

Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing Letters 25 (2014) 2, pp. 219-234

The negative binomial distribution (NBD) has been widely used in marketing for modeling purchase frequency counts, particularly in packaged goods contexts. A key managerially relevant use of this model is Conditional Trend Analysis (CTA)—a method of benchmarking future sales utilizing the NBD...

Persistent link: https://www.econbiz.de/10010989729

How to signal product variety on pack : an investigation of color and image cues

Ward, Ella; Romaniuk, Jenni; Trinh, Giang; Dawes, John; … - In: International journal of market research 66 (2024) 1, pp. 46-72

Persistent link: https://www.econbiz.de/10014584428

The Net Promoter Score : what should managers know?

Dawes, John - In: International journal of market research 66 (2024) 2/3, pp. 182-198

Persistent link: https://www.econbiz.de/10014584460

Net promoter and revenue growth : an examination across three industries

Dawes, John - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 4-18

Persistent link: https://www.econbiz.de/10014631449

The persistence of excess brand loyalty over multiple years

Pare, Vipul; Dawes, John - In: Marketing Letters 23 (2012) 1, pp. 163-175

Persistent link: https://www.econbiz.de/10010867887

A comparison of brand loyalty between on the go and take-home consumption purchases

Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012171841

Research Issues - You Need More Customers

Dawes, John - In: Marketing research : a magazine of management and … 21 (2009) 2, pp. 30-31

Persistent link: https://www.econbiz.de/10008274385

Do data characteristics change according to the number of scale points used? An experiment using 5-point, 7-point and 10-point scales

Dawes, John - In: International journal of market research : JMRS ; the … 50 (2008) 1, pp. 61-78

Persistent link: https://www.econbiz.de/10007908809

It's a Dirichlet World: Modeling Individuals' Loyalties Reveals How Brands Compete, Grow, and Decline

Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-214

Persistent link: https://www.econbiz.de/10009998274