This paper jointly examines how consumers' perceptions drive their usage of store brands and deals for national brands. We find that both behaviors are influenced by economic as well as hedonic factors. Among hedonic factors, peer approval plays an important role in determining both behaviors....

The purpose of this study is to identify, in the context of the economic crisis, the Greek consumers’ attitudes and purchase intentions towards private label brands, particularly towards food private label products. It uses an adapted conceptual framework and tests several hypotheses. Measures...

The department store is a universal phenomenon of the developed world, and although it has been under threat in recent years, it has found ways of surviving. This paper looks at the history of the department store, its successes and failures, and speculates upon future developments.