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Brand and quality effects on introduction of store brand products

Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012581861

Price-quality relationships for products with and without private labels

Boyle, Peter J. - In: Advances in National Brand and Private Label Marketing …, (pp. 70-73). 2022

Persistent link: https://www.econbiz.de/10013281244

National versus private brand : a regulatory focus perspective

Tran, Trang P.; Guzman, Francisco; Paswan, Audhesh K.; … - In: Journal of retailing and consumer services 57 (2020), pp. 1-15

Persistent link: https://www.econbiz.de/10012305169

Effects of pricing strategies and product quality on private label and national brand performance

Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301

Persistent link: https://www.econbiz.de/10011629330

The roles of identity and brand equity in organic consumption behavior : private label brands versus national brands

Reinders, Machiel J.; Bartels, Jos - In: The journal of brand management : an international journal 24 (2017) 1, pp. 68-85

Persistent link: https://www.econbiz.de/10011704264

Cost analysis of calcium in store brand versus national brand grocery products

Kay, Lisa M.; Wu, Qiang; Wall-Bassett, Elizabeth; Yen, … - In: Journal of food products marketing 24 (2018) 1, pp. 80-95

Persistent link: https://www.econbiz.de/10011880232

Multi-tiered private labels portfolio strategies : effects on consumer behavior

Vázquez Casielles, Rodolfo; Cachero-Martínez, Silvia - In: Journal of marketing channels : ... distribution … 25 (2018) 1/2, pp. 36-46

Persistent link: https://www.econbiz.de/10012119162

To introduce a store brand or not : roles of market information in supply chains

Shi, Chun-lai; Geng, Wei - In: Transportation research / E : an international journal 150 (2021), pp. 1-21

Persistent link: https://www.econbiz.de/10012592126

Quality Choices in a Vertical Structure: National Brands vs Private Labels in Grocery Retailing

Fousekis, Panos - In: Agricultural Economics Review 11 (2010) 2

The paper analyzes quality choices in a vertical structure involving a monopolist food manufacturer (national brand-NB producer) and a monopolist retailer supplying both the national brand as well as a private label (PL). The analysis is based on a three-stage dynamic game. According to the...

Persistent link: https://www.econbiz.de/10010910869

Competition between Private Label and National Brand for Health-differentiated Food Product: A Canadian Retailing Case

Ying, Xiongwei; Anders, Sven M. - Agricultural and Applied Economics Association - AAEA - 2013

extent to which consumer choice of health-related food attributes has affected retailer pricing and brand-level competition …

Persistent link: https://www.econbiz.de/10010916162