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Brand management
52
Markenführung
46
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37
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34
Brand image
30
Consumer behaviour
30
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27
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21
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English
139
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95
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De Chernatony, Leslie
88
de Chernatony, Leslie
77
Buil, Isabel
56
Wallace, Elaine
52
Chernatony, Leslie de
48
Christodoulides, George
18
Martínez, Eva
15
Cottam, Susan
14
McDonald, Malcolm
10
Harris, Fiona
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Ruane, Lorna
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Stefuryn, Maryana
3
Suvatjis, Jean
3
Tarnovskaya, Veronika V.
3
Vallaster, Christine
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Brown, Ann
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NetLibrary, Inc
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Journal of business research : JBR
23
Journal of marketing management : MM
18
European Journal of Marketing
17
European journal of marketing : EJM
15
Journal of Product & Brand Management
13
The service industries journal
12
The journal of product & brand management
9
Journal of Business Research
8
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
The Service Industries Journal
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
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Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of Services Marketing
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Journal of Retail & Distribution Management
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
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OLC EcoSci
80
ECONIS (ZBW)
77
Other ZBW resources
52
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
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131
Testing Gronroos' Model in the Financial Services Sector
Sanghera, Jackie
;
Chernatony, Leslie de
;
Brown, Ann
- In:
The service industries journal
22
(
2002
)
3
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006259803
Saved in:
132
International branding: Demand- or supply-driven opportunity?
Chernatony, Leslie de
;
Halliburton, Chris
;
Bernath, Ratna
- In:
International marketing review
12
(
1995
)
2
,
pp. 9-21
Persistent link: https://www.econbiz.de/10006330929
Saved in:
133
Brand consultants' perspectives on the concept of 'the brand'
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
Marketing and research today : the journal of the …
25
(
1997
)
1
,
pp. 45-52
Persistent link: https://www.econbiz.de/10006397070
Saved in:
134
Developing a Brand Performance Measure for Financial Services Brands
Chernatony, Leslie de
;
Harris, Fiona J.
; …
- In:
The service industries journal
24
(
2004
)
2
,
pp. 15-33
Persistent link: https://www.econbiz.de/10006246674
Saved in:
135
The Service Brand as Relationships Builder
Dall'Olmo Riley, Francesca
;
Chernatony, Leslie de
- In:
British journal of management : BJM
11
(
2000
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10007179622
Saved in:
136
Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation
Chernatony, Leslie de
- In:
Journal of marketing management : MM
15
(
1999
)
1-3
,
pp. 157-180
Persistent link: https://www.econbiz.de/10006989996
Saved in:
137
Criteria to Assess Brand Success
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
; …
- In:
Journal of marketing management : MM
14
(
1998
)
7
,
pp. 765-782
Persistent link: https://www.econbiz.de/10006991404
Saved in:
138
Defining A "Brand": Beyond the Literature with Experts' Interpretations
Chernatony, Leslie de
;
Riley, Francesca Dall'Olmo
- In:
Journal of marketing management : MM
14
(
1998
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10006992543
Saved in:
139
Harnessing the power of database marketing
Lewington, John
;
Chernatony, Leslie de
;
Brown, Ann
- In:
Journal of marketing management : MM
12
(
1996
)
4
,
pp. 329-346
Persistent link: https://www.econbiz.de/10007000779
Saved in:
140
Integrated brand building using brand taxonomies
Chernatony, Leslie de
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 40-45
Persistent link: https://www.econbiz.de/10007002650
Saved in:
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