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Brand management
48
Markenführung
46
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37
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33
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27
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27
Consumer behaviour
21
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21
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De Chernatony, Leslie
87
Chernatony, Leslie de
48
Buil, Isabel
45
Wallace, Elaine
43
de Chernatony, Leslie
34
Christodoulides, George
14
Cottam, Susan
11
Martínez, Eva
11
McDonald, Malcolm
10
Segal-Horn, Susan
9
Veloutsou, Cleopatra
8
Dall'Olmo Riley, Francesca
7
Merrilees, Bill
7
Harris, Fiona
6
Jevons, Colin
6
Drury, Susan
5
Bravo, Rafael
4
Cottam, Susan Louise
4
Montaner, Teresa
4
Abimbola, Temi
3
Bernath, Ratna
3
Catalán, Sara
3
Daniels, Kevin
3
Guest, Duncan
3
Johnson, Gerry
3
Martinez, Eva
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Ruane, Lorna
3
Stefuryn, Maryana
3
Augusto, Mário
2
Augusto, Mário Gomes
2
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
De Chernatony, L.
2
Halliburton, Chris
2
Helman, Deborah
2
Hem, Leif E.
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Journal of business research : JBR
23
Journal of marketing management : MM
18
European journal of marketing : EJM
15
The service industries journal
12
The journal of product & brand management
9
Journal of Business Research
8
Journal of the Market Research Society : JMRS
5
The Service Industries Journal
5
Working paper series / City University Business School
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Working paper series / The City University Business School
5
Marketing theory
4
The journal of brand management : an international journal
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Product & Brand Management
2
Journal of Services Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
British journal of management : BJM
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
European Management Journal
1
International journal of contemporary hospitality management
1
International marketing ; Vol. 2
1
Journal of Business Ethics
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of advertising research
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OLC EcoSci
80
ECONIS (ZBW)
77
RePEc
17
USB Cologne (EcoSocSci)
9
Other ZBW resources
6
BASE
1
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141
Internalising a brand across cultures: the case of IKEA
Tarnovskaya, Veronika V.
;
Chernatony, Leslie de
- In:
International journal of retail & distribution management
39
(
2011
)
8
,
pp. 598-619
Persistent link: https://www.econbiz.de/10009166470
Saved in:
142
Consumer response to gift promotions
Montaner, Teresa
;
Chernatony, Leslie de
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-111
Persistent link: https://www.econbiz.de/10008929977
Saved in:
143
Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español
Martínez Salinas, Eva
;
Pina Pérez, José Miguel
; …
- In:
Cuadernos de economía y dirección de la empresa : CEDE
36
(
2008
),
pp. 77-111
Persistent link: https://www.econbiz.de/10009880121
Saved in:
144
Exploring the Development of Lifestyle Retail Brands
Helman, Deborah
;
Chernatony, Leslie de
- In:
The service industries journal
19
(
1999
)
2
,
pp. 49-68
Persistent link: https://www.econbiz.de/10007337475
Saved in:
145
Modelling the components of the brand
Chernatony, Leslie de
;
Dall'Olmo Riley, Francesca
- In:
European journal of marketing : EJM
32
(
1998
)
11-12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10006098400
Saved in:
146
Strategic brand planning : the way for brands to succeed in the 1990's
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10004197986
Saved in:
147
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2010
-
3. ed.
Persistent link: https://www.econbiz.de/10004505116
Saved in:
148
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
De Chernatony, Leslie
-
2006
-
2nd ed
Persistent link: https://www.econbiz.de/10004863321
Saved in:
149
Towards the holy grail of defining "brand"
De Chernatony, Leslie
- In:
Marketing theory
9
(
2009
)
1
,
pp. 101-105
Persistent link: https://www.econbiz.de/10009870705
Saved in:
150
From brand vision to brand evaluation : strategically building and sustaining brands
De Chernatony, Leslie
-
2002
-
Repr.
Persistent link: https://www.econbiz.de/10004778880
Saved in:
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