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Commentaries and reply to "unintended nutrition consequences : firm responses to the nutrition labeling and education act" by Christine Moorman, Rosellina Ferraro, and Joel Huber

Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian … - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 738-755

Persistent link: https://www.econbiz.de/10009665104

Unintended nutrition consequences : firm responses to the nutrition labeling and education act

Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-737

Persistent link: https://www.econbiz.de/10009665115

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Moorman, Christine; Ferraro, Rosellina; Huber, Joel - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 717-738

Persistent link: https://www.econbiz.de/10010032321

Commentaries and Reply to 'Unintended Nutrition Consequences : Firm Responses to the Nutrition Labeling and Education Act' by Christine Moorman, Rosellina Ferraro, and Joel Huber

Bradley, Dondeena; Pappalardo, Janis; Ratchford, Brian T.; … - 2014

This series of discussions presents commentaries and a response on the impact the Nutrition Labeling and Education Act of 1990 has had on brand nutritional quality and taste as raised in Moorman et al. (Moorman C, Ferraro R, Huber J (2012) Unintended nutrition consequences: Firm responses to the...

Persistent link: https://www.econbiz.de/10014039982

Unintended Nutrition Consequences : Firm Responses to the Nutrition Labeling and Education Act

Moorman, Christine; Ferraro, Rosellina; Huber, Joel - 2012

This paper investigates how firms responded to standardized nutrition labels on food products required by the Nutrition Labeling and Education Act (NLEA). Using a longitudinal quasi-experimental design, we test our predictions using two large-scale samples that span 30 product categories....

Persistent link: https://www.econbiz.de/10014039983

The effects of incidental brand exposure on consumption

Ferraro, Rosellina; Chartrand, Tanya L.; Fitzsimons, … - In: Handbook on brand and experience management, (pp. 163-173). 2008

Persistent link: https://www.econbiz.de/10003789000

The power of strangers : the effect of incidental consumer brand encounters on brand choice

Ferraro, Rosellina; Bettman, James R.; Chartrand, Tanya L. - In: Journal of consumer research : JCR ; an … 35 (2008/09) 5, pp. 729-741

Persistent link: https://www.econbiz.de/10003807410

The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making

Inman, J. Jeffrey; Winer, Russell S.; Ferraro, Rosellina - In: Journal of marketing 73 (2009) 5, pp. 19-29

Persistent link: https://www.econbiz.de/10003875396

Contagious effects of customer misbehavior in access-based services

Schaefers, Tobias; Wittkowski, Kristina; Benoit, Sabine; … - In: Journal of service research : JSR 19 (2016) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10011433127

Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution

Ferraro, Rosellina; Kirmani, Amna; Matherly, Ted - In: Journal of marketing research : JMR 50 (2013) 4, pp. 477-488

Persistent link: https://www.econbiz.de/10009786168

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