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Loyalty programs : generalizations on their adoption, effectiveness and design
Bijmolt, Tammo H. A.; Dorotic, Matilda; Verhoef, Peter C. - 2011
Persistent link: https://www.econbiz.de/10009545646
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Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda; Verhoef, Peter C.; Fok, Dennis; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 4, pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
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Loyalty programmes : current knowledge and research directions
Dorotic, Matilda; Bijmolt, Tammo H. A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
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Synergistic and cannibalization effects in a partnership loyalty program
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 1021-1042
Persistent link: https://www.econbiz.de/10012614780
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Do vendors benefit from promotions in a multi-vendor loyalty program?
Dorotic, Matilda; Fok, Dennis; Verhoef, Peter C.; … - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 341-356
Persistent link: https://www.econbiz.de/10010217761
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Advancing research on loyalty programs : a future research agenda
Breugelmans, Els; Bijmolt, Tammo H. A.; Zhang, Jie; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
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Customer value management : an overview and research agenda
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 105-120
Persistent link: https://www.econbiz.de/10003585098
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Reward Redemption Effects in a Loyalty Program When Customers Choose How Much and When to Redeem
Dorotic, Matilda - 2014
The redemption of loyalty program (LP) rewards has an important impact on LP members' behavior, particularly on purchase behavior before and after redeeming a reward. However, little is known about the interplay between members' purchase and redemption behavior when members are not pressured...
Persistent link: https://www.econbiz.de/10013052664
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Loyalty Programmes: Current Knowledge and Research Directions*
Dorotic, Matilda; Bijmolt, Tammo H.A.; Verhoef, Peter C. - In: International journal of management reviews : IJMR 14 (2012) 3, pp. 217-238
Persistent link: https://www.econbiz.de/10010002215
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Customer base analysis : the case for a central variant of the Betageometric/NBD model
Verhoef, Peter C.; Doorn, Jenny van; Dorotic, Matilda - In: Marketing : journal of research and management 3 (2007) 2, pp. 75-90
Persistent link: https://www.econbiz.de/10009069499