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The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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Refining brand strategy : insights into how the "informed poseur" legitimizes purchasing counterfeits
Lee, Yangim; Trim, Peter R. J. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 595-613
Persistent link: https://www.econbiz.de/10012060170
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Brand prominence and social status in luxury consumption : a comparison of emerging and mature markets
Pino, Giovanni; Amatulli, Cesare; Peluso, Alessandro M.; … - In: Journal of retailing and consumer services 46 (2019), pp. 163-172
Persistent link: https://www.econbiz.de/10011980824
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How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Chun Hung Roberts; … - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
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A comprehensive look at luxury brand marketing researchfrom 2000 to 2016 : a bibliometric study and contentanalysis
Aliyev, Farhad; Urkmez, Taylan; Wagner, Ralf - In: Management review quarterly : systematic literature … 69 (2019) 2, pp. 233-264
Persistent link: https://www.econbiz.de/10012100306
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Luxury brand experiences and relationship quality for Millennials : the role of self-expansion
Kerviler, Gwarlann de; Rodriguez, Carlos M. - In: Journal of business research : JBR 102 (2019), pp. 250-262
Persistent link: https://www.econbiz.de/10012103997
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How does access to luxury fashion challenge self-identity? : exploring women's practices of joint and non-ownership
Loussaïef, Leïla; Ulrich, Isabelle; Damay, Coralie - In: Journal of business research : JBR 102 (2019), pp. 263-272
Persistent link: https://www.econbiz.de/10012104000
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What is a luxury brand? : a new definition and review of the literature
Ko, Eunju; Costello, John P.; Taylor, Charles Robert - In: Journal of business research : JBR 99 (2019), pp. 405-413
Persistent link: https://www.econbiz.de/10012023668
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Constructing a typology of luxury brand consumption practices
Seo, Yuri; Buchanan-Oliver, Margo - In: Journal of business research : JBR 99 (2019), pp. 414-421
Persistent link: https://www.econbiz.de/10012023670
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Effect of value perceptions on luxury purchase intentions : an Indian market perspective
Jain, Sheetal; Mishra, Sita - In: The international review of retail, distribution and … 28 (2018) 4, pp. 414-435
Persistent link: https://www.econbiz.de/10011962067