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The effects of consumer innovativeness on sport team applications acceptance and usage

Kim, Yongjae; Kim, Soojin; Rogol, Elizabeth - In: Journal of sport management : the official journal of … 31 (2017) 3, pp. 241-255

Persistent link: https://www.econbiz.de/10011734780

Sport league website : an effective marketing communication tool for corporate sponsors

Kim, Doyeop; Walker, Matthew; Heo, Jun; Koo, Gi-Yong - In: International journal of sports marketing & sponsorship 18 (2017) 3, pp. 314-327

Persistent link: https://www.econbiz.de/10011781803

Providing a framework and guidelines for sport organizations to understand and predict sport consumer behavior

Trail, Galen - In: International journal of sports marketing & sponsorship 25 (2024) 2, pp. 213-226

Persistent link: https://www.econbiz.de/10014505023

Investigating the mediating role of market orientation between internal marketing and the development of entrepreneurial orientation within private sports clubs

Mansouri, Hossein; Boroujerdi, Saeed Sadeghi; Polonsky, … - In: New England journal of entrepreneurship : NEJE 25 (2022) 2, pp. 103-120

Purpose - This study examines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs. Design/methodology/approach - The research is a descriptive-correlational study based on private sports clubs employees within...

Persistent link: https://www.econbiz.de/10013440157

An examination of the current strategic marketing planning practices in professional sport clubs

Kriemadis, Thanos; Terzoudis, Christos; Kartakoullis, Nikos - In: Services marketing quarterly 43 (2022) 3, pp. 353-373

Persistent link: https://www.econbiz.de/10013352808

Public sector marketing communications : insights from/for the primus national football league rwanda

Madichie, Nnamdi; Igwe, Paul Agu; Hinson, Robert; Mbah, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 239-264). 2023

Persistent link: https://www.econbiz.de/10014289804

Professionelles Marketing für Sportvereine : Potenziale der Rechtevermarktung optimal nutzen

Riedmüller, Florian - 2018 - 2., neu bearbeitete Auflage

Professioneller Sport erfordert professionelles Marketing von den verantwortlichen Managern in Sportvereinen. Wenn die Ausgaben für den Spielbetrieb zunehmen, müssen bestehende Einnahmequellen gesteigert und neue erschlossen werden. Wie sportlicher Erfolg von Sportteams wirksam und nachhaltig...

Persistent link: https://www.econbiz.de/10011792977

The mix map modelling approach : research application ; a thought for the service industry

Vignali, Gianpaolo - In: International journal of business and globalisation : IJBG 12 (2014) 1, pp. 75-81

Persistent link: https://www.econbiz.de/10010393565

Knowledge marketing : n(P, C, S, V)'s mix?

Artyukhova, Nadiia; Krmela, Jan; Krmelova, Vladimira; … - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 182-189

Persistent link: https://www.econbiz.de/10013491051

Individuelles strategisches Handeln im Marketing

Endres, Kerstin - 1999

Persistent link: https://www.econbiz.de/10000168385