Zolfagharian, Mohammadali; Hasan, Fuad; Iyer, Pramod - In: Journal of Services Marketing 31 (2017) 4/5, pp. 452-470
Purpose The purpose of this study is to explore how service employee choice and use of language to initiate and … employee choice and use of language. These scenarios were complemented with a series of measurement scales. The instruments … effects of employee choice and use of language, the study grounds the model and the hypotheses in theoretical bases and …