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Capitalising on CSR-based partnerships in sports branding and sports sponsorship

Cortsen, Kenneth - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 75-97

Persistent link: https://www.econbiz.de/10011504055

Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)

Ghezail, Mohammed Mouloud; Abdellah, Chaiech; Mohammed, … - In: International journal of economics, finance and … 5 (2017) 3, pp. 182-188

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The effects of sponsorship on the promotion of sports events

Nuseir, Mohammed T. - In: International journal of business innovation and … 22 (2020) 2, pp. 191-207

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Sports Marketing : Fundamentals - Strategies - Instruments

Bruhn, Manfred; Rohlmann, Peter - 2023

Sports marketing at the centre of different markets -- Basics of sports marketing -- Performance aspects in sports marketing -- Prices and contracts in sports marketing -- Communication topics in sports marketing -- Distribution channels in sports marketing -- Perspectives of sport -...

Persistent link: https://www.econbiz.de/10013504610

Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

Dietl, Helmut; Schweizer, Nicolas - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 36-56

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Spillover effect of sport team performance on the value of corporate sponsors and affiliated firms

Sung, Hojun; Nam, Changi; Kim, Minki; Han, Seung Hun - In: International journal of sport finance 11 (2016) 1, pp. 79-96

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Explaining the mixed outcomes from hosting major sporting events in promoting tourism

Rojas-Méndez, José; Davies, Gary; Jamsawang, Jutatip; … - In: Tourism management : research, policies, practice 74 (2019), pp. 300-309

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The olympic effect : employee reactions to their employer's sponsorship of a high-profile global sporting event

Edwards, Martin R. - In: Human resource management 55 (2016) 4, pp. 721-740

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The cross-effects of sponsorship in non-professional sports communities

Andreini, Daniela; Pedeliento, Giuseppe; Bergamaschi, Mara - In: Management decision : MD 52 (2014) 10, pp. 2044-2068

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Arts sponsorship versus sports sponsorship : which is better for marketing strategy?

Toscani, Giulio; Prendergast, Gerard P. - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 428-450

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