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Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew - 2019
Persistent link: https://www.econbiz.de/10012008474
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Consumer evaluations of service co-branding
Chen, Chien-Wei; Lien, Nai-Hwa - In: The service industries journal 38 (2018) 13/14, pp. 995-1016
Persistent link: https://www.econbiz.de/10011962032
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The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea; Nunes, Joseph C.; Nanni, Anastasia - In: Marketing letters : a journal of research in marketing 29 (2018) 4, pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
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Detangling consumer attitudes to better explain co-branding success
Ho, Han-Chiang; Lado Coustré, Nora; Rivera-Torres, Pilar - In: The journal of product & brand management 26 (2017) 7, pp. 704-721
Persistent link: https://www.econbiz.de/10011808397
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Successful cooperative marketing : leveraging a powerful and diverse marketing tool
Rüth, René; Netzer, Torsten - In: The marketing review 16 (2016) 4, pp. 405-418
Persistent link: https://www.econbiz.de/10011894563
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Spillover effects in marketing : integrating core research domains
Raufeisen, Xenia; Wulf, Linda; Köcher, Sören; Faupel, Ulya - In: AMS review : official publication of the Academy of … 9 (2019) 3, pp. 249-267
Persistent link: https://www.econbiz.de/10012162451
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Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang; Chiu, Candy Lim; Liu, Su-Ping; Lee, … - In: Journal of international consumer marketing 31 (2019) 3, pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
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Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin; Choi, Tsan-Ming; Chow, Pui-Sze - In: Journal of business research : JBR 81 (2017), pp. 173-180
Persistent link: https://www.econbiz.de/10011771672
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Host country brand image and political consumerism : the case of Russia 2018 FIFA World Cup
Rocha, Claudio; Wyse, Fiona - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10012597289
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Consumer interpretations of cobrands
Jones, Scott A.; Boush, David M. - In: International journal of business 26 (2021) 1, pp. 42-60
Persistent link: https://www.econbiz.de/10012492129