Showing 1 - 10 of 100
Persistent link: https://www.econbiz.de/10009530071
Purpose: The purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand advocacy, social media following, sense of community, willingness to pay a premium price and alternative devaluation)....
Persistent link: https://www.econbiz.de/10012187500
Persistent link: https://www.econbiz.de/10012153387
Persistent link: https://www.econbiz.de/10011792208
Persistent link: https://www.econbiz.de/10011792388
Persistent link: https://www.econbiz.de/10011796587
Persistent link: https://www.econbiz.de/10014553321
Purpose The purpose of this paper is to examine the extent to which Indian consumers of different demographic groups vary in terms of shopping mall visits (frequency of visit, hours spent in the mall, and number of shops visited) and purchase behaviour (total money spent, number of shops...
Persistent link: https://www.econbiz.de/10014675496
Persistent link: https://www.econbiz.de/10003714061
Persistent link: https://www.econbiz.de/10003804798