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Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie; Li, Beibei; Luo, Xueming; Wang, Xiaoyi - In: Information systems research : ISR 30 (2019) 3, pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
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When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming; Lu, Xianghua; Li, Jing - In: Information systems research : ISR 30 (2019) 4, pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei; Luo, Xueming; Fang, Zheng - In: Journal of management information systems : JMIS 36 (2019) 2, pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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Effect of intelligence on consumers' responsiveness to a pro-environmental tax : evidence from large-scale data on car acquisitions of male consumers
Aspara, Jaakko; Luo, Xueming; Dhar, Ravi - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 448-455
Persistent link: https://www.econbiz.de/10011789697
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang; Phang, Chee Wei; Wu, Qingsheng; Luo, Xueming - In: Journal of marketing 81 (2017) 6, pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
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Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.; Stephen, Andrew T.; Kannan, P. K.; … - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi; Luo, Xueming; Cheng, Zhang; Wang, Xiaoyi - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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The double-edged effects of e-commerce cart retargeting : does retargeting too early backfire?
Li, Jing; Luo, Xueming; Lu, Xianghua; Moriguchi, Takeshi - In: Journal of marketing 85 (2021) 4, pp. 123-140
Persistent link: https://www.econbiz.de/10012593258
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Perceived fairness of human managers compared with artificial intelligence in employee performance evaluation
Qin, Shaojun (Marco); Jia, Nan; Luo, Xueming; Liao, … - In: Journal of management information systems : JMIS 40 (2023) 4, pp. 1039-1070
Persistent link: https://www.econbiz.de/10014582228