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ECONIS (ZBW)
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51
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
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52
Mobile time-based targeting : matching product-value appeal to time of day
Phang, Chee Wei
;
Luo, Xueming
;
Fang, Zheng
- In:
Journal of management information systems : JMIS
36
(
2019
)
2
,
pp. 513-545
Persistent link: https://www.econbiz.de/10012198595
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53
Frontiers: machines vs. humans : the impact of artificial intelligence chatbot disclosure on customer purchases
Luo, Xueming
;
Tong, Siliang
;
Fang, Zheng
;
Qu, Zhe
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012147187
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54
When and how to leverage e-commerce cart targeting : the relative and moderated effects of scarcity and price incentives with a two-stage field experiment and causal forest optimiz...
Luo, Xueming
;
Lu, Xianghua
;
Li, Jing
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1203-1227
Persistent link: https://www.econbiz.de/10012153327
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55
Expert blogs and consumer perceptions of competing brands
Luo, Xueming
;
Gu, Bin
;
Zhang, Jie Jennifer
;
Phang, Chee Wei
- In:
Management information systems : mis quarterly
41
(
2017
)
2
,
pp. 371-395
Persistent link: https://www.econbiz.de/10011689836
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56
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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57
Nonlinear effects of social connections and interactions on individual goal attainment and spending : evidences from online gaming markets
Cheng, Zhang
;
Phang, Chee Wei
;
Wu, Qingsheng
;
Luo, Xueming
- In:
Journal of marketing
81
(
2017
)
6
,
pp. 132-155
Persistent link: https://www.econbiz.de/10011776902
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58
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
Verhoef, Peter C.
;
Stephen, Andrew T.
;
Kannan, P. K.
; …
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 1-8
Persistent link: https://www.econbiz.de/10011777290
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59
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
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60
The dilemma of service productivity and service innovation : an empirical exploration in financial services
Aspara, Jaakko
;
Klein, Jan F.
;
Luo, Xueming
;
Tikkanen, …
- In:
Journal of service research : JSR
21
(
2018
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10011855809
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