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Brand trait transference: When...
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1
Brand trait
transference
: when celebrity
endorsers
acquire brand personality
traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
2
The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina
;
Kachersky, Luke
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
2
,
pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
Saved in:
3
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
4
Destination
branding
by residents : the role of perceived responsibility in positive and negative word-of-mouth
Jeuring, Jelmer Hendrik Gerard
;
Haartsen, Tialda
- In:
Tourism planning & development
14
(
2017
)
2
,
pp. 240-259
Persistent link: https://www.econbiz.de/10011647966
Saved in:
5
Personality
traits
that lead members of online brand communities to participate in information sending and receiving
Chang, Aihwa
;
Hsieh, Sara H.
;
Lin, Frances
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10009745722
Saved in:
6
Markenpersönlichkeit von Fußballvereinen : eine empirische Untersuchung
Alexa, Frank
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003868171
Saved in:
7
Ingredient
branding
and feedback effects : the impact of product outcomes, initial parent brand strength asymmetry, and parent brand role
Radighieri, Jeffrey P.
;
Mariadoss, Babu John
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10010367219
Saved in:
8
Markenführung für Fußballvereine : Markentreue infolge professioneller Kundenbindung
Derndorfer, Heinz
-
2002
Persistent link: https://www.econbiz.de/10002817480
Saved in:
9
On ethereal grounds : cultural resources as foundations supporting innovation success
Hijazi, Ahmad
;
Sinha, Shameek
- In:
Journal of international consumer marketing
33
(
2021
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10012607775
Saved in:
10
Roses are red, violets are blue, sophisticated brands have a Tiffany Hue : the effect of iconic brand color priming on brand personality judgments
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 384-394
Persistent link: https://www.econbiz.de/10011885067
Saved in:
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