perceived negative firm customization, unfairness perceptions, and customer loyalty intentions, and (b) investigate the … perceptions of customization increase their unfairness perceptions. Unfairness perceptions drastically reduce customer loyalty … between firm customization and unfairness perceptions, firm customization and customer loyalty intentions and the moderating …

, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a …

incorporates the influence of country of origin on brand equity dimensions, composed by brand loyalty, brand associations, brand … affects brand loyalty and perceived quality, but there is no significant effect on brand associations and brand awareness …