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Brand communities embedded in social networks
Zaglia, Melanie E. - In: Journal of business research : JBR 66 (2013) 2, pp. 216-223
Persistent link: https://www.econbiz.de/10009715045
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The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.; Terlutter, Ralf; Zaglia, Melanie E. - In: International journal of entrepreneurial venturing 3 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009889888
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Brand communities embedded in social networks
Zaglia, Melanie E. - In: Journal of business research : JBR 66 (2013) 2, pp. 216-223
Persistent link: https://www.econbiz.de/10010054601
Cover Image
The influence of advergames on consumers' attitudes and behaviour : an empirical study among young consumers
Waiguny, Martin K. J.; Terlutter, Ralf; Zaglia, Melanie E. - In: International journal of entrepreneurial venturing 3 (2011) 2, pp. 231-247
Persistent link: https://www.econbiz.de/10009422240
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Passion meets Profession : erfolgreiche Führung von Fußballteams und Ballettensembles
Abfalter, Dagmar; Müller-Seeger, Julia; Zaglia, Melanie E. - In: Die Zukunft der Führung, (pp. 585-603). 2012
Persistent link: https://www.econbiz.de/10009699820
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734