Purpose – This study aims to investigate the marketing actions that companies performed during the Great Recession, and the resulting effect on firms' performance. The purpose is to discover what marketing actions companies performed, what was the impact to the firm, and why the actions taken...

Purpose – The purpose of this study is to examine the relationship between ethical climate and facets of job satisfaction among organizational buyers. Design/methodology/approach – This research is an empirical study. Data are collected from the industrial buyers using online panel. The...

Purpose: This paper aims to identify a manufacturer’s abilities to develop, build, sell and deliver Internet of Things (IoT) services. Design/methodology/approach: This paper is a qualitative comparative case method that uses multiple sources of data, including executive interviews and...