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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Assembling market representations
Diaz Ruiz, Carlos Adrian - In: Marketing theory 13 (2013) 3, pp. 245-261
Persistent link: https://www.econbiz.de/10009790667
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Marketing strategy: tool to increase customer satisfaction case study of Romanian company in furniture products
Isac, Nicoleta; Badshah, Waqar - In: Romanian economic and business review 14 (2019) 1, pp. 27-37
Persistent link: https://www.econbiz.de/10012167421
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Market intelligence dissemination practices
Gebhardt, Gary F.; Farrelly, Francis J.; Conduit, Jodie - In: Journal of marketing 83 (2019) 3, pp. 72-90
Persistent link: https://www.econbiz.de/10012175998
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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer
Chan, Eugene Y. - 2024
Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...
Persistent link: https://www.econbiz.de/10014478777
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Teaching notes : the "Bear Claw" drywall clips ; taking a new product to market
Van Winter, Jerrold A. - In: Journal of business case studies 9 (2013) 3, pp. 249-254
Persistent link: https://www.econbiz.de/10009751027
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Combining qualitative design-based methods and quantitative consumer research methods to improve customer experience in small service businesses : an example from the health club i...
Veen, Gerrita van der; Lugt, Remko van der; Lille, … - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 266-286
Persistent link: https://www.econbiz.de/10011478341
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How are consumer behavior and marketing strategy researchers incorporating the SDGs? : a review and opportunities for future research
Voola, Ranjit; Bandyopadhyay, Chinmoy; Azmat, Fara; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 2, pp. 119-130
Persistent link: https://www.econbiz.de/10013256365
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Integrating the marketing research and marketing strategy courses
McCollough, Michael A.; Shook, Steven R. - In: Journal of the Academy of Business Education : JABE 18 (2017), pp. 187-200
Persistent link: https://www.econbiz.de/10011810492
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A marketing strategy for a new functional fish
Pereira, Luis Nobre; Mendes, Júlio; Mendes, Joana Pimentel - In: Aquaculture economics & management : official journal … 21 (2017) 3, pp. 334-354
Persistent link: https://www.econbiz.de/10011771039