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The sense and nonsense of consumer product testing : how to identify whether consumers are blindly loyal?

Raghubir, Priya; Tyebjee, Tyzoon T.; Lin, Ying-ching - 2009

Persistent link: https://www.econbiz.de/10003928429

Avoiding Anxiety, Being in Denial or Simply Stroking Self-Esteem : Why Self-Positivity?

Lin, Ying-Ching; Lin, Chien-Huang; Raghubir, Priya - 2003

This paper studies the presence, resilience and direction of the self-positivity bias under various conditions to examine the role of self-esteem maintenance as an important antecedent for the bias. Experiment 1 manipulates the perceptions of the uncontrollability of cancer and presence of...

Persistent link: https://www.econbiz.de/10014084530

A typology of joint ventures : Japanese strategies in the United States

Tyebjee, Tyzoon T. - In: California management review 31 (1988) 1, pp. 75-86

Persistent link: https://www.econbiz.de/10001081928

Choice time and conflict in consumer brand choice behavior

Tyebjee, Tyzoon T. - 1976 - [Mikrofilm-Ausg.]

Persistent link: https://www.econbiz.de/10004851551

Attributions and outcomes of customer misbehavior

Huang, Wen Hsien; Lin, Ying-ching; Wen, Yu-chia - In: Journal of business and psychology 25 (2010) 1, pp. 151-161

Persistent link: https://www.econbiz.de/10003955880

Language choice in advertising for multinational corporations and local firms : a reinquiry focusing on monolinguals

Lin, Ying-Ching; Wang, Kai-Yu - In: Journal of advertising : official publication of the … 45 (2016) 1, pp. 43-52

Persistent link: https://www.econbiz.de/10011453858

Double standard : the role of environmental consciousness in green product usage

Lin, Ying-ching; Chang, Chiu-chi Angela - In: Journal of marketing 76 (2012) 5, pp. 125-134

Persistent link: https://www.econbiz.de/10009782916

Self-construal and regulatory focus influences on persuasion : the moderating role of perceived risk

Lin, Ying-ching; Chang, Chiu-chi Angela; Lin, Yu-fang - In: Journal of business research : JBR 65 (2012) 8, pp. 1152-1159

Persistent link: https://www.econbiz.de/10009562067

Influencing consumer responses to highly aesthetic products : the role of mindsets

Lin, Ying-Ching; Chang, Chiu-Chi Angela - In: Journal of retailing 97 (2021) 3, pp. 459-476

Persistent link: https://www.econbiz.de/10013256060

The face value of foreign currency on consumer price perception : the moderating effect of product substitution

Lin, Ying-ching; Fang, Shiuan-huei - In: Journal of business research : JBR 66 (2013) 6, pp. 745-751

Persistent link: https://www.econbiz.de/10009740463

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