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Influence of social media on motivations for visiting a destination and image formation
Llodrá-Riera, Isabel
;
Jiménez-Zarco, Ana Isabel
; …
- In:
International journal of technology marketing : IJTMkt
10
(
2015
)
4
,
pp. 413-430
Persistent link: https://www.econbiz.de/10011478556
Saved in:
2
Marketing 4.0 : enhancing consumer-brand engagement through big data analysis
Jiménez-Zarco, Ana Isabel
;
Rospigliosi, asher
; …
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 93-117)
.
2017
Persistent link: https://www.econbiz.de/10011647107
Saved in:
3
Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
International journal of quality and service sciences
7
(
2015
)
4
,
pp. 458-482
Persistent link: https://www.econbiz.de/10011448239
Saved in:
4
The impact of market orientation dimensions on client cooperation in the development of new service innovations
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 43-67
Persistent link: https://www.econbiz.de/10009007636
Saved in:
5
La influencia de la percepción del directivo en el resultado de la innovación : evidencias encontradas en España : some evidence obtained in Spain
Jiménez-Zarco, Ana Isabel
;
Martínez-Ruíz, Maria Pilar
; …
- In:
Universia business review : revista trimestral de …
31
(
2011
),
pp. 184-203
Persistent link: https://www.econbiz.de/10009305286
Saved in:
6
The effects of the current economic situation on customer satisfaction and retail patronage behaviour
Martínez-Ruiz, María Pilar
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Total quality management & business excellence : an …
23
(
2012
)
11
,
pp. 1207-1225
Persistent link: https://www.econbiz.de/10009687551
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7
Customer satisfaction's key factors in Spanish grocery stores : evidence from hypermarkets and supermarkets
Martínez-Ruiz, María Pilar
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
4
,
pp. 278-285
Persistent link: https://www.econbiz.de/10003989688
Saved in:
8
A multidimensional analysis of the information sources construct and its relevance for destination image formation
Llodrà-Riera, Isabel
;
Martínez-Ruiz, María Pilar
; …
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 319-328
Persistent link: https://www.econbiz.de/10010508384
Saved in:
9
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
10
The impact of integration of 4.0 technologies in the traditional manufacturing industry : evidence from furniture sector enterprises in Spain
Munoz-Puche, Almudena
;
Jiménez-Zarco, Ana Isabel
; …
- In:
New perspectives and possibilities in strategic …
,
(pp. 319-348)
.
2023
Persistent link: https://www.econbiz.de/10014339707
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