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What's worse in times of product-harm crisis? : negative corporate ability or negative CSR reputation?
Kim, Sora - In: Journal of business ethics : JOBE 123 (2014) 1, pp. 157-170
Persistent link: https://www.econbiz.de/10010403961
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The process of CSR communication-culture-specific or universal? : focusing on mainland China and Hong Kong consumers
Kim, Sora - In: International journal of business communication : IJBC … 59 (2022) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012703095
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The process model of corporate social responsibility (CSR) communication : CSR communication and its relationship with consumers’ CSR knowledge, trust, and corporate reputation per...
Kim, Sora - In: Journal of business ethics : JOBE 154 (2019) 4, pp. 1143-1159
Persistent link: https://www.econbiz.de/10011993942
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Anticipating or precipitating crisis? : health agencies may not be heeding best practice advice in avian flu press releases
Avery, Elizabeth Johnson; Kim, Sora - In: Journal of public relations research : a quarterly … 21 (2009) 2, pp. 187-197
Persistent link: https://www.econbiz.de/10003847747
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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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What they can do versus how much they care : assessing corporate communication strategies on Fortune 500 web sites
Kim, Sora; Rader, Scott - In: Journal of communication management : an international … 14 (2010) 1, pp. 59-80
Persistent link: https://www.econbiz.de/10003949166
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Cultural issues in crisis communication : a comparative study of messages chosen by South Korean and US print media
Wertz, Emma K.; Kim, Sora - In: Journal of communication management : an international … 14 (2010) 1, pp. 81-94
Persistent link: https://www.econbiz.de/10003949167
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Mediated relationships between the constitutents of service quality and behavioural intentions : a study of women's college basketball fans
Koo, Gi-yong; Andrew, Damon P. S.; Kim, Sora - In: International journal of sport management and marketing … 4 (2008) 4, pp. 390-411
Persistent link: https://www.econbiz.de/10003816686
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Fortune 100 companies' Facebook strategies : corporate ability versus social responsibility
Kim, Sora; Kim, Soo Yeon; Sung, Kang Hoon - In: Journal of communication management : an international … 18 (2014) 4, pp. 343-302
Persistent link: https://www.econbiz.de/10010461472
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Do organizational personification and personality matter? : the effect of interaction and conversational tone on relationship quality in social media
Sung, Kang Hoon; Kim, Sora - In: International journal of business communication : IJBC … 58 (2021) 4, pp. 582-606
Persistent link: https://www.econbiz.de/10012607290