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Decision neuroscience and consumer decision making

Yoon, Carolyn; Gonzalez, Richard; Bechara, Antoine; … - In: Marketing Letters 23 (2012) 2, pp. 473-485

Persistent link: https://www.econbiz.de/10010867845

Neural profiling of brands : mapping brand image in consumers' brains with visual templates

Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615

Persistent link: https://www.econbiz.de/10011912738

Advancing consumer neuroscience

Smidts, Ale; Hsu, Ming; Sanfey, Alan G.; Boksem, … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 257-267

Persistent link: https://www.econbiz.de/10010401341

Towards a brain-to-society systems model of individual choice

Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing Letters 20 (2009) 1, pp. 105-106

Persistent link: https://www.econbiz.de/10005680441

Towards a brain-to-society systems model of individual choice

Dubé, Laurette; Bechara, Antoine; Böckenholt, Ulf; … - In: Marketing Letters 19 (2008) 3, pp. 323-336

Persistent link: https://www.econbiz.de/10005680452

Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame

Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - 2009

Persistent link: https://www.econbiz.de/10008664793

Celebrities and shoes on the female brain : the neural correlates of product evaluation in the context of fame

Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 802-811

Persistent link: https://www.econbiz.de/10009272602

Celebrities and shoes on the female brain: The neural correlates of product evaluation in the context of fame

Stallen, Mirre; Smidts, Ale; Rijpkema, Mark; Smit, Gitty; … - In: Journal of Economic Psychology 31 (2010) 5, pp. 802-811

Celebrity endorsement is omnipresent. However, despite its prevalence, it is unclear why celebrities are more persuasive than (equally attractive) non-famous endorsers. The present study investigates which processes underlie the effect of fame on product memory and purchase intention by the use...

Persistent link: https://www.econbiz.de/10008869147

[Rezension von: Midbrain mutiny, the picoeconomics and neuroeconomics of disordered gambling, economic theory and cognitive science, Don Ross ...]

Hsu, Ming - In: Journal of economic literature 47 (2009) 4, pp. 1135-1137

Persistent link: https://www.econbiz.de/10008796858

Neuromarketing : inside the mind of the consumer

Hsu, Ming - In: California management review 59 (2017) 4, pp. 5-22

Persistent link: https://www.econbiz.de/10011743507

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