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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
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An extrinsic and intrinsic motivation-based model for measuring consumer shopping oriented web site success
Garrity, Edward
;
O'Donnell, Joseph B.
;
Kim, Yong Jin
; …
- In:
Contemporary research in e-branding
,
(pp. 241-261)
.
2009
Persistent link: https://www.econbiz.de/10003778235
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2
A flow theory-driven integrated model of web IS success
Garrity, Edward J.
;
Kim, Yong Jin
;
O'Donnell, Joseph B.
; …
- In:
Consumer behavior, organizational development, and …
,
(pp. 86-106)
.
2009
Persistent link: https://www.econbiz.de/10003792588
Saved in:
3
ESSENTIALS - Technology - Information Management - Navigating the Standards for Information Technology Controls
O'Donnell, Joseph B.
;
Rechtman, Yigal
- In:
The CPA journal
75
(
2005
)
7
,
pp. 64
Persistent link: https://www.econbiz.de/10006235536
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4
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Yim, Mark Yi-cheon
;
Yoo, Seung-chul
;
Sauer, Paul L.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 528-544
Persistent link: https://www.econbiz.de/10010417557
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5
Drivers of attitudes toward luxury brands : a cross-national investigation into the roles of interpersonal influence and brand consciousness
Yim, Mark Yi-cheon
;
Sauer, Paul L.
;
Williams, Jerome D.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 363-389
Persistent link: https://www.econbiz.de/10010388823
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6
I see myself in service and product consumptions : measuring self-transformative consumption vision (SCV) evoked by static and rich media
Yim, Mark Yi-Cheon
;
Baek, Tae Hyun
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 122-139
Persistent link: https://www.econbiz.de/10011949582
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7
Is augmented reality technology an effective tool for e-commerce? : an interactivity and vividness perspective
Yim, Mark Yi-Cheon
;
Chu, Shu-Chuan
;
Sauer, Paul L.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 89-103
Persistent link: https://www.econbiz.de/10011743761
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8
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
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9
Program Context Antecedents of Attitude Toward Radio Commercials
Lord, Kenneth R.
;
Lee, Myung-Soo
;
Sauer, Paul L.
- In:
Journal of the Academy of Marketing Science
22
(
1994
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10006155395
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10
The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad
Lord, Kenneth R.
;
Lee, Myung Soo
;
Sauer, Paul L.
- In:
Journal of advertising : official publication of the …
24
(
1995
)
1
,
pp. 73
Persistent link: https://www.econbiz.de/10008129209
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