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Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen; Bucic, Tania; Ngo, Liem Viet; … - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
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No worries, eBay : displaying sales level information does not increase consumer price sensitivity
He, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling - In: European journal of marketing 57 (2023) 12, pp. 3099-3124
Persistent link: https://www.econbiz.de/10014448611
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The Impact of Store-Price Signals on Consumer Search and Store Evaluation
Ho, Hillbun (Dixon); Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-142
Persistent link: https://www.econbiz.de/10009164536
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The effects of in-store themed events on consumer store choice decisions
Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-396
Persistent link: https://www.econbiz.de/10008881854
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In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - In: Journal of business research : JBR 64 (2011) 6, pp. 558-565
Persistent link: https://www.econbiz.de/10008884440
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Pairwise conjoint analysis of activity engagement choice
Wang, Donggen; Oppewal, Harmen; Timmermans, Harry - In: Environment & planning / A 32 (2000) 5, pp. 805-816
Persistent link: https://www.econbiz.de/10007817468
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Predicting early adoption of successive video player generations
van Rijnsoever, Frank J.; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-570
Persistent link: https://www.econbiz.de/10009830602
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High expectations : how tourists cope with disappointing vacation experiences
Hossain, Muhammad Ismail; Oppewal, Harmen; Tojib, Dewi - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 989-1009
Persistent link: https://www.econbiz.de/10014245672
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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions
Barton, Belinda; Zlatevska, Natalina; Oppewal, Harmen - In: Journal of retailing 98 (2022) 4, pp. 741-758
Persistent link: https://www.econbiz.de/10013535725