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Predicting early adoption of successive video player generations

van Rijnsoever, Frank J.; Oppewal, Harmen - In: Technological forecasting & social change : an … 79 (2012) 3, pp. 558-570

Persistent link: https://www.econbiz.de/10009830602

The effects of in-store themed events on consumer store choice decisions

Sands, Sean; Oppewal, Harmen; Beverland, Michael - In: Journal of retailing and consumer services 16 (2009) 5, pp. 386-396

Persistent link: https://www.econbiz.de/10008881854

In-store music and aroma influences on shopper behavior and satisfaction

Morrison, Michael; Gan, Sarah; Dubelaar, Chris; … - In: Journal of business research : JBR 64 (2011) 6, pp. 558-565

Persistent link: https://www.econbiz.de/10008884440

The Impact of Store-Price Signals on Consumer Search and Store Evaluation

Ho, Hillbun (Dixon); Ganesan, Shankar; Oppewal, Harmen - In: Journal of retailing 87 (2011) 2, pp. 127-142

Persistent link: https://www.econbiz.de/10009164536

Scarcity tactics in marketing : a meta-analysis of product scarcity effects on consumer purchase intentions

Barton, Belinda; Zlatevska, Natalina; Oppewal, Harmen - In: Journal of retailing 98 (2022) 4, pp. 741-758

Persistent link: https://www.econbiz.de/10013535725

Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations

Oanh Dinh Yen Nguyen; Bucic, Tania; Ngo, Liem Viet; … - In: Journal of the Academy of Marketing Science 51 (2023) 6, pp. 1305-1326

Persistent link: https://www.econbiz.de/10014446668

No worries, eBay : displaying sales level information does not increase consumer price sensitivity

He, Yongfu; Oppewal, Harmen; Chung, Yuho; Peng, Ling - In: European journal of marketing 57 (2023) 12, pp. 3099-3124

Persistent link: https://www.econbiz.de/10014448611

What drives preference for the compromise option? : disentangling position-based versus attribute-based effects

Kim, Jungkeun; Spence, Mark T.; Oppewal, Harmen; Park, … - In: Psychology & marketing 39 (2022) 11, pp. 2153-2170

Persistent link: https://www.econbiz.de/10013465152

High expectations : how tourists cope with disappointing vacation experiences

Hossain, Muhammad Ismail; Oppewal, Harmen; Tojib, Dewi - In: Journal of travel research : a quarterly publication of … 62 (2023) 5, pp. 989-1009

Persistent link: https://www.econbiz.de/10014245672

The influence of ethnic attributes on ethnic consumer choice of service outlet

Huang, Yan; Oppewal, Harmen; Mavondo, Felix - In: European Journal of Marketing 47 (2013) 5/6, pp. 877-898

Purpose – Marketers are increasingly aware of ethnic subgroups as segments to target with customized offers. This paper aims to investigate the role of ethnic‐related outlet attributes in determining the attractiveness of mainstream and ethnic service outlets to ethnic consumers....

Persistent link: https://www.econbiz.de/10014722918