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A template approach for coupling virtual reality and CAD in an immersive car interior design scenario
Meyrueis, Vincent; Paljic, Alexis; Leroy, Laure; Fuchs, … - In: International journal of product development : IJPD 18 (2013) 5, pp. 395-410
Persistent link: https://www.econbiz.de/10010361159
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Virtuality as place and process
Dholakia, Nikhilesh; Reyes, Ian - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1580-1591
Persistent link: https://www.econbiz.de/10010230031
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Identifying the drivers of shopper attention, engagement, and purchase
Burke, Raymond R.; Leykin, Alex - 2014
Persistent link: https://www.econbiz.de/10010424894
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Tourists' acceptance of advanced technology-based innovations for promoting arts and culture
Pantano, Eleonora; Corvello, Vincenzo - In: International journal of technology management : IJTM 64 (2014) 1, pp. 3-16
Persistent link: https://www.econbiz.de/10010434053
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
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Do virtual reality experiments replicate projection bias phenomena? : examining the external validity of a virtual supermarket
De-Magistris, Tiziana; López-Galán, Belinda; Ballco, … - In: Journal of agricultural economics : JAE 73 (2022) 1, pp. 20-34
Persistent link: https://www.econbiz.de/10012821179
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Influence of virtual experience immersion, product control, and stimulation on advertising effects
Lin, Hui Fei - In: Journal of global information management 30 (2022) 9, pp. 1-19
Persistent link: https://www.econbiz.de/10012800085
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The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Zabel, Christian; Telkmann, Verena - In: Journal of media business studies 18 (2021) 4, pp. 235-266
Persistent link: https://www.econbiz.de/10012801771
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VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun; Kong, Anthony - In: Journal of promotion management : innovations in … 28 (2022) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10012801960