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How motivation, opportunity and ability can drive online airline ticket purchases
Bigné Alcañiz, J. Enrique; Hernández Ortega, Blanca; … - In: Journal of air transport management 16 (2010) 6, pp. 346-349
Persistent link: https://www.econbiz.de/10008658874
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Andreu, Luisa - In: Service business 9 (2015) 2, pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
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Key drivers of consumer purchase of airline tickets : a cross-cultural analysis
Ruiz Mafe, Carla; Sanz Blas, Silvia; Hernández Ortega, … - In: Journal of air transport management 27 (2013), pp. 11-14
Persistent link: https://www.econbiz.de/10009721924
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Business-to-business e-commerce adoption and perceived benefits : evidence from small and medium Spanish enterprises
Bigné Alcañiz, J. Enrique; Aldás-Manzano, Joaquín; … - In: International journal of electronic business 7 (2009) 6, pp. 599-624
Persistent link: https://www.econbiz.de/10003916885
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Journal of marketing communications 18 (2012) 4, pp. 265-283
Persistent link: https://www.econbiz.de/10009627463
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Impact of cause-related marketing on consumer advocacy and cause participation : a causal model based on self-reports and eye-tracking measures
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: Psychology & marketing 39 (2022) 1, pp. 214-226
Persistent link: https://www.econbiz.de/10012796087
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What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Cuenca, … - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: Business research quarterly : BRQ 21 (2018) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10011989522