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Consumer Involvement: Review,...
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Consumer behaviour
7
Konsumentenverhalten
7
Markenartikel
5
Brand management
4
Markenführung
4
Marketingmanagement
4
Customer satisfaction
3
Einzelhandel
3
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3
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Amazon
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English
28
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Zaichkowsky, Judith Lynne
35
Reimann, Martin
4
Gabrielsen, Gorm
3
Kristensen, Tore
3
Lynne Zaichkowsky, Judith
3
Wilke, Ricky
3
Bechara, Antoine
2
Castaño, Raquel
2
Hill, Jeanette
2
Neuhaus, Carolin
2
Parlee, Myles
2
Thomsen, Thyra Uth
2
Weber, Bernd
2
Agrebi, Meriem
1
Bender, Thomas
1
Chandon, Jean Louis
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Chang, Jennifer C.
1
Chuu, Sharon L. H.
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Collins‐Dodd, Colleen
1
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Garkey, Janet R.
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Hansen, Torben
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Hawrysh, Brain M.
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Klaus, Philipp
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Business Horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of Product & Brand Management
2
Journal of consumer behaviour : an international research review
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
Brand management ; Vol. 1
1
Brick & mortar shopping in the 21st century
1
Business horizons
1
European journal of marketing : EJM
1
Handbook of developments in consumer behaviour
1
International Marketing Review
1
International journal of business governance & ethics : IJBGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of retail & distribution management
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Journal of Consumer Marketing
1
Journal of Consumer Research
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of promotion management : JPM
1
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
3
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Strategies for distinctive brands
Zaichkowsky, Judith Lynne
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 548-560
Persistent link: https://www.econbiz.de/10008659268
Saved in:
2
Consumer involvement : review, update and links to decision neuroscience
Zaichkowsky, Judith Lynne
- In:
Handbook of developments in consumer behaviour
,
(pp. 523-546)
.
2012
Persistent link: https://www.econbiz.de/10009569265
Saved in:
3
Measuring the involvement construct
Zaichkowsky, Judith Lynne
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10001019285
Saved in:
4
Defending your brand against imitation : consumer behavior, marketing strategies, and legal issues
Zaichkowsky, Judith Lynne
-
1995
Persistent link: https://www.econbiz.de/10004249218
Saved in:
5
Conceptualizing and measuring the involvement construct in marketing
Zaichkowsky, Judith Lynne
-
1984
-
[Mikrofilm-Ausg.]
Persistent link: https://www.econbiz.de/10004842515
Saved in:
6
Conceptualizing and measuring the involvement construct in marketing
Zaichkowsky, Judith Lynne
-
1984
Persistent link: https://www.econbiz.de/10000766664
Saved in:
7
Exploring art film audiences : a marketing analysis
Chuu, Sharon L. H.
;
Chang, Jennifer C.
;
Zaichkowsky, …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 212-228
Persistent link: https://www.econbiz.de/10003884541
Saved in:
8
Managing consumer complaints : differences and similarities among heterogeneous retailers
Hansen, Torben
;
Wilke, Ricky
;
Zaichkowsky, Judith Lynne
- In:
International journal of retail & distribution management
38
(
2010
)
1
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003940588
Saved in:
9
Aesthetic package design : a behavioral, neural, and psychological investigation
Reimann, Martin
;
Zaichkowsky, Judith Lynne
;
Neuhaus, Carolin
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 431-441
Persistent link: https://www.econbiz.de/10008728832
Saved in:
10
Managing industrial brand equity : developing tangible benefits for intangible assets
Zaichkowsky, Judith Lynne
;
Parlee, Myles
;
Hill, Jeanette
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 776-783
Persistent link: https://www.econbiz.de/10008737506
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