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Consumer behaviour
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Simonson, Itamar
137
Henry, Peter B.
22
Aaker, Jennifer L.
16
Burgelman, Robert A.
16
Baron, David P.
15
Govindan, Srihari
15
Krehbiel, Keith
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14
Kivetz, Ran
13
Montgomery, David B.
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Nair, Harikesh S.
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Skrzypacz, Andrzej
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Jost, John T.
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Kamenica, Emir
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Ofir, Chezy
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Sela, Aner
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Aaker, Jennifer
9
Wolfers, Justin
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Feinberg, Yossi
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Fisman, Raymond
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Jha, Saumitra
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Oyer, Paul
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Payne, John W.
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Polos, Laszlo
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Srinivasan, V. "Seenu"
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Continuing to broaden the marketing concept : making the world a better place
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RePEc
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
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21
Trademark infringement from the buyer perspective : conceptual analysis and measurement implications
Simonson, Itamar
-
2010
Persistent link: https://www.econbiz.de/10003924190
Saved in:
22
Mission (largely) accomplished : what's next for consumer BDT-JDM researchers?
Simonson, Itamar
-
2014
Persistent link: https://www.econbiz.de/10010337686
Saved in:
23
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
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24
Vices and virtues of misguided replications : the case of asymmetric dominance
Simonson, Itamar
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 514-519
Persistent link: https://www.econbiz.de/10010399699
Saved in:
25
Choice based on reasons : the case of attraction and compromise effects
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
2
,
pp. 158-174
Persistent link: https://www.econbiz.de/10001099859
Saved in:
26
The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special : “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions...
Simonson, Itamar
- In:
Journal of Consumer Psychology
30
(
2020
)
4
,
pp. 688-711
Persistent link: https://www.econbiz.de/10012273499
Saved in:
27
Predicting consumers’ choices in the age of the internet, AI, and almost perfect tracking : Some things change, the key challenges do not
Gal, David
;
Simonson, Itamar
- In:
Consumer Psychology Review
4
(
2020
)
1
,
pp. 135-152
Persistent link: https://www.econbiz.de/10012406401
Saved in:
28
Bringing (Contingent) Loss Aversion Down to Earth - A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”
Simonson, Itamar
;
Kivetz, Ran
- In:
Journal of Consumer Psychology
28
(
2018
)
3
,
pp. 517-522
Persistent link: https://www.econbiz.de/10012082994
Saved in:
29
The influence of product variety on brand perception and choice
Berger, Jonah
(
contributor
);
Draganska, Michaela
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003342481
Saved in:
30
Gender differences in mate selection : evidence from s apeed dating experiment
Fisman, Raymond
;
Iyengar, Sheena S.
;
Kamenica, Emir
; …
- In:
The quarterly journal of economics
121
(
2006
)
2
,
pp. 673-698
Persistent link: https://www.econbiz.de/10003337105
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