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Brain Mechanisms of Persuasion: How "Expert Power" Modulates Memory and Attitudes

Klucharev, Klucharev, V.; Smidts, Smidts, A.; … - Erasmus Research Institute of Management (ERIM), … - 2008

expert and an object leads to a long-lasting positive effect on memory for and attitude towards the object. Using functional … parahippocampal gyrus) involved in memory formation. Experts also affected subsequent attitude effects in the caudate nucleus involved …

Persistent link: https://www.econbiz.de/10010731550

Online Product Opinions : Incidence, Evaluation and Evolution

Moe, Wendy W.; Schweidel, David A. - 2011

While recent research has demonstrated the impact of online product ratings and reviews on product sales, we still have a limited understanding of the individual’s decision to contribute these opinions. In this research, we empirically model the individual’s decision to provide a product...

Persistent link: https://www.econbiz.de/10014199741

Price Effects in Online Product Reviews : An Analytical Model and Empirical Analysis

Li, Xinxin; Hitt, Lorin M. - 2014

Consumer reviews may reflect not only perceived quality but also the difference between quality and price (perceived value). In markets where product prices change frequently, these price-influenced reviews may be biased as a signal of product quality when used by consumers possessing no...

Persistent link: https://www.econbiz.de/10014213970

The Emergence of Opinion Leaders in Social Networks

Mak, Vincent - 2012

A major challenge in many word-of-mouth marketing campaigns is the cost-effective identification of opinion leaders, consumers who exert disproportionate influence on the purchase decisions of other consumers. However, empirical studies agree on few consumer characteristics that are strong...

Persistent link: https://www.econbiz.de/10014047398

A Study of Parents’ Opinion about Effects of Social Networking Usage by School Children

Pragnesh; Baser, Narayan - 2019

Social networking has now become an integral part of lives of modern citizens of India. There will hardly be any one who is not aware about at least one social networking site or app, whether he uses that or not. This covers school students also. It has been common now for households to have a...

Persistent link: https://www.econbiz.de/10014102991

The effect of satisfaction and brand attachment on consumer loyalty : application of the PLS-SEM technique

Boubker, Omar; Aatar, Abdellah - In: Revista de métodos cuantitativos para la economía y … 36 (2023), pp. 1-18

Today, improving brand loyalty is an important focus for organizations. However, one way to achieve this is to improve … and emotional brand attachment on brand loyalty. For this purpose, we adopted the partial least squares structural … emotional brand attachment. This study suggests marketing solutions facilitating consumer brand loyalty policy, especially in …

Persistent link: https://www.econbiz.de/10014451828

Correlational and Configurational Analysis of Factors Influencing Potential Patients’ Attitudes toward Surgical Robots : A Study in the Jordan University Community

de Andrés-Sánchez, Jorge; Almahameed, Ala Ali; … - 2023

attitude. The sign of the relationship between explanatory factors and acceptance is positive in all the cases except for PR …

Persistent link: https://www.econbiz.de/10014265154

CONSUMERSíATTITUDES TOWARD SALES PROMOTIONS ANDPERCEIVED BENEFITS

Oyman, Mine - In: Anadolu University Journal of Social Sciences 4 (2004) 1, pp. 55-76

power of retailers, declining brand loyalty, fragmentation of consumer market, short-term focus, competition and advertising …

Persistent link: https://www.econbiz.de/10005052101

Models of Voter Behavior

Gabriel, Dinu - In: Ovidius University Annals, Economic Sciences Series XIII (2013) 1, pp. 768-771

When there is only the voter in the voting booth in front of the ballot, what is he thinking? His interests? Or his fears? Gestures or words to any of the candidates? How orient the voter in the maze of offers and candidates? Is the choice you make entirely rational? Or does it include trace...

Persistent link: https://www.econbiz.de/10010675634

ROMANIAN CONSUMERS’ ATTITUDE TOWARDS TV COMMERCIALS

COMIATI, Raluca BABUT - In: Management and Marketing Journal X (2012) 2, pp. 233-248

designed to influence them, trigger certain emotions, and make them develop an attitude to a particular brand or product. When … urban population, the study highlights the Romanian consumers’ attitude to various types of advertisements, endorsers and …

Persistent link: https://www.econbiz.de/10010602508