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Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Smith, Andrew; Harvey, John; Goulding, James; Smith, Gavin - In: Marketing theory 21 (2021) 1, pp. 53-74
Persistent link: https://www.econbiz.de/10012484431
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Consumer choicemaking and choicelessness in hyperdigital marketspaces
Dholakia, Nikhilesh; Darmody, Aron; Zwick, Detlev; … - In: Journal of macromarketing 41 (2021) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10012485418
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Gender-based differences in consumer decision-making styles : implications for marketers
Mehta, Ritu - In: Decision : official journal of Indian Institute of … 47 (2020) 3, pp. 319-329
Persistent link: https://www.econbiz.de/10012419199
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What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco; Vidden, Chad; Schomaker, Judith - In: Journal of business research : JBR 111 (2020), pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
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Tracing the evolution of purchasing research : future trends and directions for purchasing practices
Mogre, Riccardo; Lindgreen, Adam; Hingley, Martin - In: The journal of business & industrial marketing 32 (2017) 2, pp. 251-257
Persistent link: https://www.econbiz.de/10011629509
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Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos; Sarkis, Nada; Nader, Youssef - In: International journal of sport management and marketing … 18 (2018) 5, pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
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Neuromarketing : ethical implications of its use and potential misuse
Stanton, Steven J.; Sinnott-Armstrong, Walter; Huettel, … - In: Journal of business ethics : JOBE 144 (2017) 4, pp. 799-811
Persistent link: https://www.econbiz.de/10011757590
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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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Market driven thinking : achieving contextual intelligence
Woodside, Arch G. - 2005
Persistent link: https://www.econbiz.de/10004826716
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The interaction of product attractiveness and decision-making style on consumer purchase intention : a cultural moderation perspective
Soler-Anguiano, Francisco Leonardo; Zeelenberg, Marcel; … - In: Journal of international consumer marketing 35 (2023) 1, pp. 19-29
Persistent link: https://www.econbiz.de/10014321437