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Guest editorial: technologies and relationship marketing

Thaichon, Park; Soutar, Geoffrey N.; Weaven, Scott - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 109-110

Persistent link: https://www.econbiz.de/10012668411

Social media content headlines and their impact on attracting attention

Jeganathan, Kishokanth; Szymkowiak, Andrzej - In: Journal of marketing and consumer behaviour in emerging … (2020) 1, pp. 49-59

Social media is an important source of product information for many users. Marketing in social media is based not only on building a community around the brand, but social media is used as a way to reach a defined group of users with a marketing message. These users are shown content, including...

Persistent link: https://www.econbiz.de/10012439383

Business strategy and the management of digital marketing

Olson, Eric M.; Olson, Kai M.; Czaplewski, Andrew J.; … - In: Business horizons 64 (2021) 2, pp. 285-293

Persistent link: https://www.econbiz.de/10012494591

The importance of electronic word-of-mouth on consumer perception of content marketing

Hirschfelder, Benedikt; Chigada, Joel Mugove - In: International journal of electronic marketing and … 11 (2020) 2, pp. 184-198

Persistent link: https://www.econbiz.de/10012227533

Crossing borders with content marketing

Singh, Priyanka - In: Cross-cultural exposure and connections : intercultural …, (pp. 243-260). 2021

Persistent link: https://www.econbiz.de/10012270598

The impact of the digital revolution in the development of market and communication strategies for the luxury sector (fashion luxury)

Escobar Rios, Andrea - In: Central European business review : CEBR 5 (2016) 2, pp. 17-36

Persistent link: https://www.econbiz.de/10011668055

Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63

Persistent link: https://www.econbiz.de/10011687038

Machine learning approach to auto-tagging online content for content marketing efficiency : a comparative analysis between methods and content type

Salminen, Joni; Yoganathan, Vignesh; Corporan, Juan; … - In: Journal of business research : JBR 101 (2019), pp. 203-217

Persistent link: https://www.econbiz.de/10012103246

Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications

Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182

Persistent link: https://www.econbiz.de/10012105487

B2B content marketing for professional services : in-person versus digital contacts

Wang, Wei-Lin; Malthouse, Edward Carl; Calder, Bobby J.; … - In: Industrial marketing management : the international … 81 (2019), pp. 160-168

Persistent link: https://www.econbiz.de/10012107704