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Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content

Stürmer, Lina; Einwiller, Sabine - In: Journal of marketing communications 29 (2023) 2, pp. 161-178

Persistent link: https://www.econbiz.de/10014232476

Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market

Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; … - In: Journal of international marketing 31 (2023) 1, pp. 106-123

Persistent link: https://www.econbiz.de/10014233467

Designing marketing content for social commerce to drive consumer purchase behaviors : a perspective from speech act theory

Wang, Fei; Xu, Haifeng; Hou, Ronglin; Zhu, Zhen - In: Journal of retailing and consumer services 70 (2023), pp. 1-14

Persistent link: https://www.econbiz.de/10014239851

Visualizing Marketing : From Abstract to Intuitive

Kucuk, S. Umit - 2023 - 2nd ed. 2023.

1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .

Persistent link: https://www.econbiz.de/10014239917

Sales Enablement : Tools and Techniques for Modern Sales Organization

Kilian, Dietmar; Mirski, Peter; Lorenz, Britta - 2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the...

Persistent link: https://www.econbiz.de/10014250257

Diffusion between groups : the influence of social brokers on content adoption in social networks

Yang, Zhi; Yang, Cai; Lu, Chongyu; Wang, Feng; Zhou, Wei - In: European journal of marketing 57 (2023) 4, pp. 1039-1067

Persistent link: https://www.econbiz.de/10014252250

Influencer marketing as a method of solving the crisis of trust in digital content marketing

Sołoducha, Krzysztof - In: European research studies 25 (2022) 3, pp. 634-645

Persistent link: https://www.econbiz.de/10013532441

Relationship between content marketing and brand loyalty of New-China-Chic brand based on nationalism

Chen, Xi; Xu, Jie - 2022

Persistent link: https://www.econbiz.de/10013429122

Frontiers: supporting content marketing with natural language generation

Reisenbichler, Martin; Reutterer, Thomas; Schweidel, … - In: Marketing science 41 (2022) 3, pp. 441-452

Persistent link: https://www.econbiz.de/10013363767

Quick Guide Social Relations : PR-Arbeit mit Bloggern und anderen Multiplikatoren im Social Web

Gerstenberg, Fabian; Gerstenberg, Cornelia - 2017

Dieses Buch zeigt, wie PR-Schaffende erfolgreich mit Bloggern und anderen einflussreichen Akteuren des Social Webs interagieren können. Die Autoren bieten in diesem Quick Guide einen schnellen und direkt anwendbaren Zugang zu den neuen Kommunikationsregeln im Internet, konkrete...

Persistent link: https://www.econbiz.de/10013365059

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