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IMPACT OF SOCIAL MEDIA ON CONS...
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88
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76
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71
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69
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68
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67
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66
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64
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64
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64
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61
Rajagopal
59
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58
Ko, Eunju
58
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56
Pelsmacker, Patrick de
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55
Krishna, Aradhna
53
Warlop, Luk
53
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Journal of consumer behaviour : an international research review
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The international review of retail, distribution and consumer research
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Journal of business ethics : JOBE
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ECONIS (ZBW)
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Showing
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1
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
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2
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
3
Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes
Chauke, Difference Xitshembhiso
;
Duh, Helen Inseng
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
9
,
pp. 896-920
Persistent link: https://www.econbiz.de/10012243793
Saved in:
4
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
5
Making word-of-mouth impactful : why consumers react more to WOM about experiential than material purchases
Bastos, Wilson
;
Moore, Sarah G.
- In:
Journal of business research : JBR
130
(
2021
),
pp. 110-123
Persistent link: https://www.econbiz.de/10012544769
Saved in:
6
The role of social media browsing intention for behavioral outcomes of young consumers
Adi, Pramono Hari
;
Wihuda, Faizal
;
Adawiyah, Wiwiek Rabiatul
- In:
Market : review for marketing theory and practice
29
(
2017
)
1
,
pp. 39-57
Persistent link: https://www.econbiz.de/10011724308
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7
Social media advertising and consumer decision-making : the mediating role of consumer engagement
Dankwa, Dan Duku
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012512684
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8
The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti
;
Sartika, Dewi
;
Anindita, Marsha
; …
-
2023
Persistent link: https://www.econbiz.de/10014325073
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9
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
10
The impact of social networking sites on luxury vehicles purchase decision process in Gulf Cooperation Council countries
Al-Abdallah, Ghaith Mustafa
;
Khair, Nadine
;
Elmarakby, Reyad
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012650585
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