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The value co-creation process as a determinant of customer satisfaction

Vega-Vazquez, Manuela; Revilla-Camacho, María Ángeles; … - In: Management decision : MD 51 (2013) 10, pp. 1945-1953

Persistent link: https://www.econbiz.de/10010198589

Customer participation and citizenship behavior effects on turnover intention

Revilla Camacho, Maria Angeles; Vega Vázquez, Manuela; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1607-1611

Persistent link: https://www.econbiz.de/10011298891

Does the firm's market orientation behaviour influence innovation's success?

Vega-Vázquez, Manuela; Cossío-Silva, Francisco J.; … - In: Management decision : MD 50 (2012) 8, pp. 1445-1464

Persistent link: https://www.econbiz.de/10009629614

The relationship between organizational structure and market orientation : an empirical approach

Cabello, Tomás Cabello; Revilla Camacho, Maria Angeles; … - In: The international journal of management science and … (2014) 11, pp. 1-48

This study analyzes different antecedents of market orientation and goes deeply into the analysis of the relationship between organizational structure and market orientation. The data for the empirical research comes from a sample of small firms belonging to the industrial sector in the...

Persistent link: https://www.econbiz.de/10010355729

Heterogeneity of customers of personal image services : a segmentation based on value co-creation

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: International entrepreneurship and management journal 9 (2013) 4, pp. 619-630

Persistent link: https://www.econbiz.de/10010247736

The relationship between organizational structure and market orientation : an empirical aproach

Cabello Cabello, Tomás; Revilla Camacho, Maria Angeles; … - In: The international journal of management science and … (2014) 12, pp. 50-77

Persistent link: https://www.econbiz.de/10010474528

Value co-creation and customer loyalty

Cossío-Silva, Francisco-José; Revilla Camacho, Maria … - In: Journal of business research : JBR 69 (2016) 5, pp. 1621-1625

Persistent link: https://www.econbiz.de/10011450438

Retail services survival in an economic crisis context

Vega Vázquez, Manuela; Ángeles Oviedo-García, Maria … - In: Services marketing quarterly 35 (2014) 4, pp. 354-371

Persistent link: https://www.econbiz.de/10010465659

The Customer's Perception of Value Co-Creation. The Appropiateness of Yi and Gong's Scale in the Spanish Context

Cossío Silva, Francisco José - 2016

This work is centered on the validating of Yi and Gong's 2013 scale for measuring value co-creation behavior from the customer's perspective. The recommendations of Camisón and Bou (2000) are followed. To do so, the measurement instrument's flexibility and validity are valued, using a sample of...

Persistent link: https://www.econbiz.de/10012987259

Seeking a sustainable competitive advantage in periods of economic recession for SMEs and entrepreneurs : the role of value co-creation and customer trust in the service provider

Revilla-Camacho, María-Ángeles; Cossío-Silva, … - In: Entrepreneurship, innovation and economic crisis : …, (pp. 69-76). 2014

Persistent link: https://www.econbiz.de/10010212195