Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The marketing effectiveness of...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Social Web
20,294
Social web
20,263
Online-Marketing
12,936
Internet marketing
12,826
Consumer behaviour
8,708
Konsumentenverhalten
8,698
Hotel industry
6,453
Hotellerie
6,364
Viral marketing
4,806
Virales Marketing
4,786
Beziehungsmarketing
3,396
Relationship marketing
3,393
Electronic Commerce
3,341
E-commerce
3,147
Online-Handel
2,870
Online retailing
2,865
Brand management
2,691
Markenführung
2,690
Soziales Netzwerk
2,513
Social network
2,333
Internet
2,296
Werbewirkung
2,293
Advertising effects
2,283
Advertising
1,947
Werbung
1,947
Social media
1,731
Digitalisierung
1,721
Digitization
1,661
social media
1,649
Customer satisfaction
1,623
Markenimage
1,622
Marketingmanagement
1,618
Brand image
1,614
Kundenzufriedenheit
1,614
Marketing management
1,599
USA
1,430
United States
1,415
Deutschland
1,398
Service quality
1,372
Dienstleistungsqualität
1,369
more ...
less ...
Online availability
All
Undetermined
14,740
Free
7,212
Type of publication
All
Article
26,054
Book / Working Paper
10,610
Journal
98
Other
13
Type of publication (narrower categories)
All
Article in journal
21,089
Aufsatz in Zeitschrift
21,089
Aufsatz im Buch
4,482
Book section
4,482
Graue Literatur
1,833
Non-commercial literature
1,833
Working Paper
1,366
Arbeitspapier
1,325
Hochschulschrift
778
Collection of articles of several authors
677
Sammelwerk
677
Case study
555
Fallstudie
555
Aufsatzsammlung
506
Thesis
455
Ratgeber
312
Guidebook
290
Conference paper
275
Konferenzbeitrag
275
Konferenzschrift
183
research-article
181
Lehrbuch
174
Textbook
140
Collection of articles written by one author
74
Sammlung
74
Conference proceedings
73
Dissertation u.a. Prüfungsschriften
54
Handbook
54
Handbuch
54
Amtsdruckschrift
52
Government document
52
Glossar enthalten
49
Glossary included
49
Article
48
Bibliografie enthalten
42
Bibliography included
42
Interview
33
Statistik
30
Market information
25
Marktinformation
25
more ...
less ...
Language
All
English
32,446
German
3,948
Undetermined
254
French
70
Spanish
32
Polish
23
Russian
18
Italian
10
Ukrainian
8
Swedish
6
Czech
4
Norwegian
4
Serbian
4
Croatian
3
Portuguese
3
Bosnian
2
Hebrew
2
Lithuanian
2
Dutch
2
Slovak
2
Slovenian
2
Turkish
2
Finnish
1
Korean
1
Romanian
1
more ...
less ...
Author
All
Law, Chun Hung Roberts
71
Han, Heesup
61
Karatepe, Osman M.
56
Kreutzer, Ralf T.
51
Dwivedi, Yogesh Kumar
47
Whinston, Andrew B.
41
Goldfarb, Avi
40
Law, Rob
40
Skiera, Bernd
40
Okumus, Fevzi
39
Qiu, Liangfei
39
Kim, Woo Gon
37
Yang, Yang
37
Ghose, Anindya
36
Kuchler, Theresa
35
Stroebel, Johannes
35
Tucker, Catherine
35
Mattila, Anna S.
34
Tan, Yong
34
Loureiro, Sandra Maria Correia
32
Füller, Johann
31
Stephen, Andrew T.
31
Ozuem, Wilson
30
Bailey, Michael
29
Filieri, Raffaele
29
Kollmann, Tobias
28
Martínez-López, Francisco J.
28
Vrontis, Demetris
28
Bauer, Hans H.
27
Jang, Soocheong
27
Lee, Seoki
27
Rita, Paulo
27
Wilbur, Kenneth C.
27
Assaf, A. Georges
26
Hajli, Nick
26
Ruyter, Ko de
26
Schwartz, Zvi
26
Wirtz, Bernd W.
26
Chaffey, Dave
25
Flavián Blanco, Carlos
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
145
IGI Global
130
National Bureau of Economic Research
87
Books on Demand GmbH <Norderstedt>
22
De Gruyter Oldenbourg
21
Information Resources Management Association
19
American Marketing Association
16
OECD
15
Nomos Verlagsgesellschaft
14
Haufe-Lexware GmbH & Co. KG
13
Springer Gabler <Firma>
13
Springer-Verlag GmbH
11
Universität Mannheim
11
Verlag Dr. Kovač
10
Deutscher Dialogmarketing Verband
9
Technische Universität Dresden
9
World Bank Group
9
Edward Elgar Publishing
8
MITP Verlags-GmbH & Co. KG
8
Organisation for Economic Co-operation and Development
8
epubli GmbH
8
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Friedrich-Schiller-Universität Jena
7
Springer International Publishing
7
Wiley-VCH
7
World Bank
7
International Labour Organization (ILO), United Nations
6
Peter Lang GmbH
6
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
6
Matthaes Verlag GmbH
5
Shaker Verlag
5
Technische Universität Braunschweig
5
UVK Verlagsgesellschaft mbH
5
World Tourism Organization
5
Campus Verlag
4
Deutscher Hotel- und Gaststättenverband
4
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
4
International Labour Office
4
Leuphana Universität Lüneburg
4
Redline Verlag
4
more ...
less ...
Published in...
All
International journal of hospitality management
999
Journal of business research : JBR
693
Tourism management : research, policies, practice
412
International journal of contemporary hospitality management
394
Journal of retailing and consumer services
381
Technological forecasting & social change : an international journal
271
SpringerLink / Bücher
267
Journal of hospitality marketing & management
255
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
253
International journal of internet marketing and advertising : IJIMA
245
Information systems research : ISR
203
Journal of travel and tourism marketing
203
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
187
Tourism economics : the business and finance of tourism and recreation
174
Journal of advertising research
161
Management science : journal of the Institute for Operations Research and the Management Sciences
161
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
158
Psychology & marketing
156
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
155
Journal of marketing communications
151
Springer eBook Collection
147
Tourism management perspectives : TMP
147
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
146
Journal of management information systems : JMIS
145
International journal of advertising : the review of marketing communications
143
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
141
Electronic commerce research
124
Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of internet commerce
120
The service industries journal
118
Cogent business & management
117
International journal of electronic marketing and retailing : IJEMR
112
Business horizons
106
International journal of business information systems : IJBIS
105
Journal of marketing
102
Journal of promotion management : innovations in planning and applied research
102
Journal of marketing management : MM
101
Journal of electronic commerce research : JECR
100
International journal of electronic commerce : IJEC
96
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
93
more ...
less ...
Source
All
ECONIS (ZBW)
35,577
USB Cologne (EcoSocSci)
546
Other ZBW resources
265
RePEc
214
EconStor
111
BASE
43
OLC EcoSci
12
USB Cologne (business full texts)
4
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
36,775
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do online hotel rating schemes influence booking behaviors?
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
International journal of hospitality management
49
(
2015
),
pp. 28-36
Persistent link: https://www.econbiz.de/10011377610
Saved in:
2
Hotel attribute performance,
eWOM
motivations, and media choice
Yen, Chih-Lun Alan
;
Tang, Chun-Hung
- In:
International journal of hospitality management
46
(
2015
),
pp. 79-88
Persistent link: https://www.econbiz.de/10011301994
Saved in:
3
Comparison of online customer ratings between the eco-labelled and non-eco-labelled hotels of Oslo
Binbasioglu, Hulisi
- In:
International journal of entrepreneurship and …
24
(
2020
)
4/5
,
pp. 358-373
Persistent link: https://www.econbiz.de/10012251193
Saved in:
4
Effects of managerial response on consumer
eWOM
and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
5
"Please write a (great) online review for my hotel!" : guests' reactions to solicited reviews
Magno, Francesca
;
Cassia, Fabio
;
Bruni, Attilio
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
2
,
pp. 148-158
Persistent link: https://www.econbiz.de/10011876212
Saved in:
6
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
7
Travelers' online review on hotel performance : analyzing facts with the theory of lodging and sentiment analysis
Roy, Gobinda
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014310851
Saved in:
8
Comprehensive examination of online reviews divergence over time and platform types
Kirilenko, Andrei
;
Stepchenkova, Svetlana
;
Gromoll, Ronald
- In:
International journal of hospitality management
117
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014457834
Saved in:
9
When online reviews meet ACSI : how ACSI moderates the effects of online reviews on hotel revenue
Gao, Baojun
;
Ding, Xiaojie
;
Chen, Wenbo
;
Jiang, Xiangmei
; …
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 396-408
Persistent link: https://www.econbiz.de/10012289342
Saved in:
10
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
