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Connecting with consumers using ubiquitous technology : a new model to forecast consumer reaction
Margulis, Anna; Boeck, Harold; Laroche, Michel - In: Journal of business research : JBR 121 (2020), pp. 448-460
Persistent link: https://www.econbiz.de/10012417367
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Shame on you : when materialism leads to purchase intentions toward counterfeit products
Davidson, Alexander; Nepomuceno, Marcelo Vinhal; … - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 479-494
Persistent link: https://www.econbiz.de/10011998595
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Is beauty a premium? : a study of the physical attractiveness effect in service encounters
Li, Yaoqi; Zhang, Chun; Laroche, Michel - In: Journal of retailing and consumer services 50 (2019), pp. 215-225
Persistent link: https://www.econbiz.de/10012114155
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Consumer preferences for human uniqueness in marketing communications
Davidson, Alexander; Laroche, Michel - In: Journal of marketing communications 24 (2018) 5, pp. 506-517
Persistent link: https://www.econbiz.de/10011880798
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Creating the right customer experience online : the influence of culture
Shobeiri, Saeed; Mazaheri, Ebrahim; Laroche, Michel - In: Journal of marketing communications 24 (2018) 3, pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
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Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
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Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
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The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation
Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380
Persistent link: https://www.econbiz.de/10011771916
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When materialists intend to resist consumption : the moderating role of self-control and long-term orientation
Nepomuceno, Marcelo Vinhal; Laroche, Michel - In: Journal of business ethics : JOBE 143 (2017) 3, pp. 467-483
Persistent link: https://www.econbiz.de/10011755187