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Pain of paying? : a metaphor gone literal ; evidence from neural and behavioral science
Mažar, Nina; Plassmann, Hilke; Robitaille, Nicole; … - 2016 - Revised version of 2015/01/MKT
Persistent link: https://www.econbiz.de/10011691351
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From general to specific : understanding individual characteristics and their relationship with neural recordings during media consumption
Randolph, Adriane B.; Burkhalter, Janée N. - In: International journal of business intelligence research … 7 (2016) 2, pp. 32-49
Persistent link: https://www.econbiz.de/10011645769
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Emotional and cognitive reactions to marketing stimuli : mechanisms underlying judgements and decision making in behavioral and consumer neuroscience
Drugău-Constantin, Andreea - In: Economics, management and financial markets 13 (2018) 4, pp. 45-50
Persistent link: https://www.econbiz.de/10012028182
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Consumer neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter - 2020 - 2., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012038477
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The asymmetry of the brain and the choice of purchase : an application of electroencephalography-EEG evidence on consumer neuroscience tests
Olarte, Cesar A. Salazar - In: International journal of economic behavior and … 5 (2017) 6, pp. 143-148
Persistent link: https://www.econbiz.de/10011825498
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Neural profiling of brands : mapping brand image in consumers' brains with visual templates
Chan, Hang-Yee; Boksem, Maarten; Smidts, Ale - In: Journal of marketing research : JMR 55 (2018) 4, pp. 600-615
Persistent link: https://www.econbiz.de/10011912738
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Decoding the consumer's brain : neural representations of consumer experience
Chan, Hang-Yee - 2019
Persistent link: https://www.econbiz.de/10012203504
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A neuroscientific perspective of consumer responses to retail greenery
Rosenbaum, Mark S.; Ramírez, Germán Contreras; Matos, … - In: The service industries journal 39 (2019) 15/16, pp. 1034-1045
Persistent link: https://www.econbiz.de/10012207437
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Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John; Gountas, Sandra; Ciorciari, Joseph; … - In: Journal of business research : JBR 105 (2019), pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
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Analyzing the strategic role of neuromarketing and consumer neuroscience
Atli, Dinçer (ed.) - 2020
""This book examines the strategic role of neuromarketing and consumer neuroscience in marketing strategies …
Persistent link: https://www.econbiz.de/10012134970