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Marketing Tourism Destinations Online: Strategies for the Information Age
1999
Persistent link: https://www.econbiz.de/10012383103
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The effect of message consistency and destination-positioning brand strategy type on consumer-based destination brand equity
Castañeda García, J. Alberto; Frías-Jamilena, D. M.; … - In: Journal of travel research : a quarterly publication of … 59 (2020) 8, pp. 1447-1463
Persistent link: https://www.econbiz.de/10012310013
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Nation branding and marketing strategies for combatting tourism crises and stereotypes toward destinations
Avraham, Eli - In: Journal of business research : JBR 116 (2020), pp. 711-720
Persistent link: https://www.econbiz.de/10012257673
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International market-oriented strategies for medical tourism destinations
Borg, Erik A.; Ljungbo, Kjell - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 621-634
Persistent link: https://www.econbiz.de/10011980265
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"Portugal, the best destination" : the case study of a CSR communication that changed mentalities and increased business performance
Casais, Beatriz; Sousa, Bruno - In: World review of entrepreneurship, management and … 15 (2019) 1/2, pp. 29-41
Persistent link: https://www.econbiz.de/10012027564
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Antecedents of tourism destination image and customer satisfaction in tourism industry
Teviana, Tengku; Ginting, Paham; Lubis, Arlina Nurbaity; … - In: European research studies 20 (2017) 3A, pp. 435-445
Persistent link: https://www.econbiz.de/10012219046
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Brand and Image : The Strategic Factors in Destination Marketing
Della Corte, Valentina; Piras, Alessio; Zamparelli, … - 2012
The field of analysis of the paper is the destination and its management and marketing. Particularly, the specific focus is on some strategic factors of destination marketing with reference to quality, identity, image and brand as a leverage for promotion and, above all, for destination...
Persistent link: https://www.econbiz.de/10014042244
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From Chambord's brand equity to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom; Tanchoux, Philippe - In: Brand, Label, and Product Intelligence : Second …, (pp. 223-245). 2022
Persistent link: https://www.econbiz.de/10013338080
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Tourism broker's perspective on Turkey's image : marketing communications and subjective norms as mediators
Najjarzadeh, Mohammad; Amirzade, Nazanin; Zarch, … - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 33-69
Persistent link: https://www.econbiz.de/10013327007
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506