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The Indian telecommunication industry,mainly mobile phone services is is undergoing a high growth not only in India but worldwide.This industry has contributed substantially towards the nation's Gross Domestic Product. Telecom operators due to tight completion hadto concentrate more on customer...
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The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....
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