Ali, Shoukat; Attiq, Saman; Talib, Nadeem - In: Pakistan journal of commerce and social sciences 14 (2020) 3, pp. 603-628
The purpose of the current study is to investigate the impact of antecedents of brand hate with the mediating effect of customer dissatisfaction and moderating effect of narcissism in the cellular industry. This study utilizes appraisal theory of emotions to examine the phenomena of brand hate....