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Six-second advertisements on television : best practices for capturing visual attention
Wolf, Henry G., VII; Donato, Paul - In: Journal of advertising research 59 (2019) 2, pp. 196-207
Persistent link: https://www.econbiz.de/10012109426
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How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Engaging consumers through branded entertainment and …, (pp. 189-201). 2015
Persistent link: https://www.econbiz.de/10011389610
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A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas; Boutsouki, Christina; Ziamou, … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.; Marshall, John; Snyder, James M. - 2016
Persistent link: https://www.econbiz.de/10011607717
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Popular music in Super Bowl commercials 2005 - 2014
Allan, David; Tryce, Stephanie A. - In: International journal of sports marketing & sponsorship 17 (2016) 4, pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
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Retaining the primetime television audience
Jardine, Bryony; Romaniuk, Jenni; Dawes, John G.; Beal, … - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1290-1307
Persistent link: https://www.econbiz.de/10011609041
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Nostalgic advertising in India : a content analysis of Indian TV advertisements
Srivastava, Ekta; Maheswarappa, Satish Sasalu; … - In: Asia Pacific journal of marketing and logistics 29 (2017) 1, pp. 47-69
Persistent link: https://www.econbiz.de/10011613293
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Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
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Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 325-344
Persistent link: https://www.econbiz.de/10011581221