Similar Search Results

Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market

Rashmi; Dangi, Hamendra Kumar - In: International journal of Indian culture and business … 16 (2018) 2, pp. 170-205

Persistent link: https://www.econbiz.de/10011933473

The effects of brand identity on brand performance in the service sector

Casidy, Riza; Prentice, Catherine; Wymer, Walter - In: Journal of strategic marketing 27 (2019) 8, pp. 651-665

Persistent link: https://www.econbiz.de/10012202785

Effectiveness of animated spokes-character in advertising targeted to kids

Shuja, Komal; Ali, Mazhar; Anjum, Munazzah Mehak; … - 2018

The purpose of this study is to find the effectiveness of using animated characters in advertising targeted to kids. The research design is quantitative and its research type is causal. The respondents of the study are "Pre-primary school going kids" from nine different schools belonging to...

Persistent link: https://www.econbiz.de/10012124705

Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective

Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996

Persistent link: https://www.econbiz.de/10011788289

Consumer evaluations of trend imitation : brand equity, consumer attitudes and preference

Vogel, Areti T.; Watchravesringkan, Kittichai - In: The journal of product & brand management 26 (2017) 5, pp. 516-527

Persistent link: https://www.econbiz.de/10011778302

Examining the impact of self-image congruence on brand preference and satisfaction : the moderating effect of expertise

Sohail, M. Sadiq; Awal, Farouk - In: Middle East journal of management : MEJM 4 (2017) 2, pp. 133-149

Persistent link: https://www.econbiz.de/10011762512

On the effect of the congruence between the brand image and brand personality on the consumers' brand preference and purchase intent : a case study of Aquafina Bottled Water

Maymand, Mohammad M.; Razmi, Roya - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 1369-1383

Persistent link: https://www.econbiz.de/10011764685

Psychological and relational moderators for the relationship between brand equity and its consequences

Liao, Ying Kai; Giang Nu To Truong; Phuong Minh Binh Nguyen - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 93-116

Persistent link: https://www.econbiz.de/10012427434

On the relationship between online brand community and brand preference in political market

Banerjee, Saikat - In: International review on public and non-profit marketing 18 (2021) 1, pp. 27-55

Persistent link: https://www.econbiz.de/10012428312

Innovative consumer behaviour towards sports wear

Sankar, Jeganathan Gomathi; Rishikesh, R. - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 661-665

Persistent link: https://www.econbiz.de/10012506659