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Marketing knowledge management : managing knowledge in market oriented companies

Troilo, Gabriele - 2006

Persistent link: https://www.econbiz.de/10003321116

Integrating sales and marketing

Troilo, Gabriele - In: Sales management : a multinational perspective, (pp. 39-69). 2011

Persistent link: https://www.econbiz.de/10008858700

Marketing knowledge management : managing knowledge in market oriented companies

Troilo, Gabriele - 2006

Persistent link: https://www.econbiz.de/10004503355

Marketing knowledge management : managing knowledge in market oriented companies

Troilo, Gabriele - 2006

Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today's markets, competitive advantage is achieved by companies which are knowledge-based and market oriented

Persistent link: https://www.econbiz.de/10011850858

The role of unexpected market events in market creation strategies

Troilo, Gabriele; Vicari, Salvio - In: Strategic market creation : a new perspective on …, (pp. 187-209). 2008

Persistent link: https://www.econbiz.de/10003732352

Writing it up, writing it down: being reflexive in accounts of consumer behavior

Joy, Annamma; Sherry, John F.; Troilo, Gabriele; … - In: Handbook of qualitative research methods in marketing, (pp. 345-360). 2006

Persistent link: https://www.econbiz.de/10003446324

Market information approaches, product innovativeness, and firm performance : an empirical study in the fashion industry

Cillo, Paola; DeLuca, Luigi M.; Troilo, Gabriele - In: Research policy : policy, management and economic … 39 (2010) 9, pp. 1242-1252

Persistent link: https://www.econbiz.de/10008798353

Dispersion of influence between marketing and sales : its effects on superior customer value and market performance

Troilo, Gabriele; Luca, Luigi M. de; Guenzi, Paolo - In: Industrial marketing management : the international … 38 (2009) 8, pp. 872-882

Persistent link: https://www.econbiz.de/10003924775

More innovation with less? : a strategic contingency view of slack resources, information search, and radical innovation

Troilo, Gabriele; DeLuca, Luigi M.; Atuahene-Gima, Kwaku - In: The journal of product innovation management : an … 31 (2014) 2, pp. 259-277

Persistent link: https://www.econbiz.de/10010251244

The dual mechanism of sales capabilities in influencing organizational performance

Guenzi, Paolo; Sajtos, Laszlo; Troilo, Gabriele - In: Journal of business research : JBR 69 (2016) 9, pp. 3707-3713

Persistent link: https://www.econbiz.de/10011515242